Part 1. Technology delivers “Real-Results Testimonials!”
Most of us just love technology. I certainly enjoy its many benefits. One fun little item I am toying with for my INR presentation in Phoenix next week is letting some people speak – via technology – to those attending. These candid “in their own words” statements about our marketing process of generating more traffic than they ever dreamed possible could say more in 3 minutes than most of the rest of the hour! You can hear their surprise, feel and sense their excitement. Pros like you, happy about “Getting Results!”
Still not sure, but might do these techy testimonials as part of my “How to Get 150 Inbound Sales Calls a Week at your Location!” presentation in Phoenix! If you can, please come; there will be some eye-opening, mind-expanding insights on how to grow YOUR business, and thereby grow the Industry!
Plus tons of other super presentations; see my last weekend blog post for more details and also how to book your seat(s).
Part 2. An upcoming treat!
Can’t say more just yet, but thousands have already enjoyed it, and I think many of you will, too. Please stay tuned…
Part 3. Industry News you can use!
In sales, you or your best people already know the power of third party witnesses, especially with a doubting prospect. We pros know the sorts of negative things the media plants.
Well, we are continuing our “Influence the media as media, with the FACTS” campaign! More than a dozen newspapers from coast to coast have picked up on stories our INdustry in Focus Reporter Eric Miller has documented! From the truth about tornadoes, to hurricanes, to calls to action to passing pro-Industry legislation, we are writing and they are picking it up and sharing it with their readers! Dallas Morning News, Chicago SunTimes, Nashville’s The Tennessean and many more, coast to coast!
Yes, manufactured housing is good news! Over time, this could be big for the industry.
That said, a reader wrote in to say we need to deliver a great retail customer experience. I couldn’t agree more! If we again get ahead as an Industry, if we set new records, we must give customers a great experience! Not sometimes, but every time humanly possible. We must work with lenders, and not bleed them with repos and losses. Vendors, factories, customers, communities, retailers – it has to be about mutual victories, about Everyone-Wins scenarios!
If most of us do that, if enough pros use new marketing and image-building systems (that we know works) to attract customers, we will have many key elements to long-term sustained growth and success!
My family and I are excited about traveling west before we go southwest to Phoenix! We are looking forward to seeing friends and new faces alike. To Colorado for a mix of business and fun, then Vegas (nope, no gambling, my better half wants to see the sights). Then on to Phoenix for the International Networking Roundtable! 200 maximum attendance; see why this event is growing strong in 2010 for its 19th time!
Hope to see you there. I enjoy hearing your views of industry in your own words in person, by email or by your posted comments.
