What does it take to get manufactured housing to advance? What follows are 4 quick looks at very different aspects of how manufactured housing is already 'Roaring Ahead' and how we can continue to fuel the two year rise of new home shipments.
400% growth
Imagine if the traffic at your manufactured home sales center or community increased 400% in a single month. The wise guys might smirk and say, well, it depends on the quality and how much traffic you had in the first place. They'd be correct. 400% of zero is zero. But even if you had only 1 person a day, and you suddenly increased that traffic to 4 a day, that would be a pretty impressive increase. Given professional treatment of prospects and guests, such a location's business would go up.
The same would be true for your website, what if it suddenly increased traffic by 400%? That's what is happening on ManufacturedHomeLivingNews.com, according to the latest report from Webalizer.
The reports from Webalizer don't tell us everything, but they do tell us a lot. For example, half way through the month of July, we've had visitors from 50 countries around the world on the new public focused ManufacturedHomeLivingNews.com, or MHLivingNews.com for short. But well over 90% of the traffic is from souls right here in the good old USA. That's good for our Industry's image building!
We also know there is a strong mix of both the general public (think consumers, potential home shoppers) and housing professionals on the site.
It took about 7 months + for version 1.0 of our professional site (MHProNews) to hit 50,000 page views; by contrast at the current pace, MHLivingNews.com will hit 60,000 page views in just over a month since we launched the update to the site. That's roaring ahead.
At some point, we fully expect MHLivingNews to surpass MHProNews in readership, because the general public – the focus of MHLivingNews – is so many times larger than our professional audience. Arguably both are vital resources for our industry's advancement.
Promotion
While there are tons of websites promoting their own company, we've seen nothing else online that promotes the image of our MHIndustry quite like ManufacturedHomeLivingNews.com. Have you? If so, please do send the URL (web address) to me, with my thanks!
.png)
Savvy industry pros might find it interesting to note that the cartoons and 'U.S. Destinations' articles are being well read, along with high readership of the Featured Home and more industry focused articles and videos.
We are seeing proof that it is the MIX of housing and other topics that can make ManufacturedHomeLivingNews.com aka MHLivingNews.com a positive force to advance the manufactured housing industry's cause. It seems that the pros who are cheering this effort on could be correct.
Important! The evidence is growing that those businesses testing the use of MHLivingNews.com are also seeing increases in their traffic. So this isn't just a general 'feel good,' it is a 'real world doing good' for those MH Pros who are putting the site to work.
http://manufacturedhomelivingnews.com/trends-and-information-about-manufactured-housing/
The link above has rapidly grabbed center stage on MHLivingNews. The public is READY for what we have! Are you ready to do your part to share the good news about manufactured housing?
Louisville 2014 – Roaring ahead!
Within days of our posting the Corporate Press Release for the Louisville Manufactured Housing Show, and the 'temporary' banner ads for the show, thousands have already hit that announcement page!
Dennis Hill tells me that the interest in Louisville 2014 and exhibit space is moving ahead rapidly. This bodes well for the show, and for attendees and exhibitors alike. But it is also a good sign that the industry is ready to continue its advance upward.
Professionals are Diving Deep!
Since knowledge is power (actually, "scientia potentia est"), the rapidly growing readership here is clearly a sign that the industry is moving ahead. Professionalism is a key to long term Industry advancement. Thus our featured articles, news and commentary's growth can be a leading indicator to sales growth.
Half way through July 2013, Industry News, Tips and Views Pros Can Use has already had an astonishing 6400+ articles accessed, during another heavy readership month! We are on another high readership pace, even in the middle of summer. Last month, we had 195,219 visits and over 1.5 million page views.
If you aren't one of the thousands of pros who have read our red-hot exclusive interviews, A Cup of Coffee with…
-
Tim Williams, CEO 21st Mortgage Corp
-
Joe Stegmayer, Chairman and CEO of Cavco Industries
-
Marguerite Nader, CEO of Equity Lifestyle Properties
-
Sam Landy, CEO of UMH Properties
-
Mike Evans, CEO of Centennial Homes
-
Randy Rowe, Chairman of Green Courte Partners
-
Andrew Peters, CEO of First Guarantee Mortgage Corp
-
Don Glisson, Jr., CEO of Triad Financial Services…
…you are missing out on the wisdom and keen insights of the C-Suite (including Congressional suite) of manufactured housing!
NOTE: the order above is from the current A Cup of Coffee interviews (at top), to the earliest of these C-Suite level interviews that Don Glisson, Jr. lead the way on, less than a year ago.
If you are hooked on these A Cup of Coffee with...interviews, you'll be pleased to know that we have a growing pipeline of more exclusives coming soon! And if you are a believer in the value of readers being leaders, then you'll be pleased to know that all of our articles are increasing in readership.
Speaking of leadership…
Fairmont's and New York's Leadership
Sources close to Fairmont have given us some keen insights on their leadership in agreeing to place a multi-sectional home at the RV MH Hall of Fame. We are told the model home will only be about 8" above grade, a very 'residential' style set as opposed to a more 'mobile home' looking installation that might otherwise be 3' off the ground. Fairmont's model home will be landscaped, decorated and ought to be a great example of modern manufactured housing.
The home should be in place in late August or early September. Once in, we plan to bring you a report.
Meanwhile, New York's manufactured housing association, with Nancy Geer as their executive director, has brought thousands of readers here on MHProNews, and more readers at MHLivingNews to The Factory Built House on the Hill, at this link here.
The Fairmont Homes initiative and House on the Hill stories are both echoes of our lead topic above. IMAGE is huge for the future of manufactured housing! As we shared in hotly read, 300,00 Shipments in 2013, the GoRVing campaign has yielded incredible results for their industry. It provides strong evidence of what is REALLY possible for manufactured housing!
There are companies and professionals who are roaring ahead. Would you like your company to join them? Would you like your state or community or association to join those who are roaring ahead?
Then start by linking up ManufacturedHomeLivingNews.com, or providing an RSS feed to that image building site and learning how you can grow YOUR bottom line results by using this public focused marketing tool. Working Together Professionally, yes we can make a difference.##
PS: Check our many Exclusive and Red Hot Featured Articles for June and see the
L. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:
MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |
Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach
