Donald Trump’s Election Victory Speech–Full Transcript plus CNN-Kamala Harris and Kevin Roberts-Transition Insights with Vichy USA Commentary and Analysis
Yardi-Linked Multi-Housing News Manufactured Housing Institute CEO Lesli Gooch Interview vs Mark Weiss Interview Responses Compared on Key Manufactured Home Industry Issues with Revelations
HUD Admits Decades of Delay as Election Approach-Manufactured Housing Association for Regulatory Reform (MHARR) say HUD Took 10YRs to OK Multi-Family Manufactured Homes After They Raised Issue
Housing Affordability Ranks High Among Voters-‘Forever Renters,’ Rising Homelessness, Out of Reach Housing Costs, and Most Proven Solution to Affordable Housing Crisis; Facts-Analysis
Patrick Waite – Equity LifeStyle Properties EVP COO and Manufactured Housing Institute (MHI) Executive Committee Member – Dumps over $1.4 Million in Shares of ELS; William Lutz on Doublespeak
Loper Bright’s Light on FHFA-Fannie Mae-Freddie Mac-Duty to Serve Manufactured Housing and ‘a Pimple on an Elephant’s Ass’ – Eye-Opening Warren Buffett-DTS for Manufactured Homes with Analysis
Rebeka Zeljko – ‘Wall Street Worried Trump Election Victory Will Benefit Citizens by Increasing Earnings for Americans thus Cutting Corporate Profits’ U.S. plus MHVille Facts with Analysis
SECO-Linked Community Operator David Roden Questions Manufactured Housing Institute Leaders ‘Where is National Manufactured Home Marketing Program Like GoRVing or Got Milk?’ Emails-Facts-Analysis
Cat’s Out-Manufactured Housing Institute-Housing Coalition Letter to Congress Fact Check-Analysis Reveals What MHI, NAR, NAHB, MBA, Others Did-Didn’t Request-AI Affordable Housing Surprises Await
‘With NPR’s Left-Wing Bias Again Exposed Its Taxpayer Subsidies Draw Renewed Scrutiny’ – Polemics About NPR CEO Katherine Maher-Uri Berliner – Why it Matters to MHVille – Facts and Analysis
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My, oh, my it’s May

1/3 of 2012 is already in the history books. Manufactured home shipments have continued on an upward trend. The political and business climate continues to stay in flux, but this is a presidential election year. All of the U.S. House and 1/3 of the Senate will stand for election. There is plenty to talk – and read – about.

It is also time to launch our new May issue's Featured Articles here on MHProNews.com. Knowledge is power – but only for those who seek – and use it. Let's get started with this month's Featured Article rundown.

 

Featured Articles and Reports for Vol. 3, No. 8, 2012

Alphabetically by Category


COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)


• “What’s in a Name?”

by Nadeen Green, JD

nadeen-green-50The fact that you are reading MHProNews.com to gain insight into the manufactured housing industry shows that you are engaged and embracing the world of online information and communication. That likely means that at the least you correspond with emails, and that it is also quite possible that you interact with prospects, applicants and residents at your communities through your own online website, a third party ILS, or even social media.

Read more…

• Creating a Budget

by Chrissy Jackson

chrissy-jackson-50


Simply put, a budget is a tool. When effectively used, this tool can enable you to have a manufactured home land lease community that is financially sound. A community owner or manager will be able to predict the financial performance of the community for the next 12-month period. A budget will allow you to plan for large, capital expenses and other high dollar improvements.

Read more…


FINANCING


• Promissory Notes How to take, buy or create a Note, then sell it for cash

by John Merchant, JD

john-merchant-jd-50Many manufactured home communities and some MH retailers have – over the years – created their own notes. The following is an outline of the things and elements that should be considered when wanting either to create a note which a property owner is considering taking back when he sells the property, either as 1st or 2nd lien secured loan to purchaser. The note holder/payee wishes to sell at or shortly after closing…or is looking at such a note with the idea of purchasing same.

Read more…

• Terms of Engagement

by Andrew Peters

andrew-peters-50It’s easy for professionals in the housing industry to forget just how extensive the language of mortgage lending can be. We’re often quickly reminded, however, when we try to explain a complex concept to our clients, the home buyers. But when it comes down to it, the home buyer or consumer is the singular reason for our existence. It’s important that they know or understand some of the basic facets of the process, and that starts with the vocabulary.

Read more…


GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS


 

• “Mobile Homes” and Tornadoes

by Margaret Clark

margaret-c-50(Editor's Intro: The following is a letter written by manufactured home community owner Margaret Clark to KWWL-TV reporter, Kera Mashek. Ms. Clark was writing in response to a televised report on 'mobile home' safety in tornadoes. We wanted to bring this to the attention of associations, retailers, communities and all those involved in the manufactured home industry.)

Read more…

 

by Kurt D. Kelley, J.D.

kurt-kelly-50For the last six months, I’ve served on The Woodlands, Texas Chamber of Commerce Health Care Program Committee. These efforts culminated on April 27th with a conference that featured health care providers, hospital CEO’s, health insurance professionals, and a Congressman. As business owners and managers in the manufactured housing industry, these issues affect us more than those who don't run a business.

Read more…

• Manufactured Home Shows – Touring a Model Home at Tunica 2012

by L. A. 'Tony' Kovach

tony-kovach-2-50Manufactured home trade shows are a wonderful way to bring products and professionals together in one place. The home shown in this photo gallery carousel below was selected at random from over 70 models on display at the 2012 Tunica Manufactured Home Show.

Read more…

• Manufactured Housing Institute and National Communities Council 2012 Congress and Expo Photo Report

by L. A. 'Tony' Kovach

tony-kovach-2-50If a picture is worth a thousand words, then there are tens of thousands of words captured in the photos that follow. The Manufactured Housing Institute (MHI) and the National Communities Council (NCC) held their 2012 Congress and Expo April 10-12 at Caesar's Palace in Las Vegas, NV.

Read more…

• The Industry's Need to Profitably Communicate

by L. A. 'Tony' Kovach

tony-kovach-2-50

Trade media exists because there is a need to communicate facts and ideas relative to the industry being served. A robust online trade journal (e-zine) complements and supports what associations and good businesses within an industry do. Trade media arguably makes the industry served more money. But this column's focus is that trade media can address issues that are not as easy for associations and businesses to tackle.

Read more…

• National Industry Awards Presented at 2012 National Congress & Expo

mhi logoCaesar's Palace, Las Vegas, NV – April 11, 2012. Members of the manufactured and modular housing industries gathered today at an awards luncheon to recognize individuals and companies for outstanding achievements. The National Industry Awards, presented during the 2012 National Congress and Expo for Manufactured and Modular Housing, recognized the highest achievers from all sectors of the manufactured and modular housing industries.

Read more…

• Frames

by George Porter

george-porter-50A Manufactured Home is a more complicated piece of engineering than most other homes. Our building code makes us have a multi-purpose chassis. Strangely, we don’t move all that much after the first installation, but HUD said many years ago that we must have a frame (transportation system) and I guess that is how the game will be played.

Read more…


MANAGEMENT


• Do you know the single factor that determines; employee productivity, profits and sustained success?

by Tim Connor

tim-connor-50OK, have you figured it out or are you just waiting for my take on this topic? Come on – give it some thought – it might prove interesting. And who knows, you might learn something about your management philosophy, approach and yourself.

Yes, I will tell you what I believe this factor is but I’m going to ask you do a little work first.

Read more…

• Is there Anything New under the Sun? Getting Bottom line Results for Manufactured Housing.

by L. A. 'Tony' Kovach

tony-kovach-2-50If you are holding a smartphone, an iPad or are looking at a laptop, etc. you already know the answer to this article's headline's question. But to potentially benefit from the second line, you first have to see the deeper meaning of the title question.

Read more…


MARKETING


• Your Attention Please

by Jeff Templeton

jeff-templeton-50A recent study found that the average American sees approximately 1600 advertisements a day. In a single day! Those ads are seen online, in newspapers, magazines, billboards, TV, radio, on the sides of buses, and many other places. How many of those 1600 are memorable? How many grabbed your attention? How many were you even aware that you saw? In this world of constant motion and action, your ad needs to stand out.

Read more…

• Everything Old is New Again

by Katy Weldon

katie-weldon-50Something amazing is happening to older mobile and manufactured homes in certain areas of California. They are in demand!

Mobile and manufactured homes built in the 1970’s and 1980’s are once again a sought after commodity. This is a trend brought on by two separate, yet linked factors. Namely, the Boomer generation and the economic downturn.

Read more…


PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION


• Fear, worry, and stress – are you a victim?

by Tim Connor, CSP

tim-connor-50

If you are not aware of the simple fact that fear is the major contributor to stress, illness, failure, worry and a whole host of other negative circumstances and outcomes, well, you must be living in the wilderness. In the manufactured housing business world, there are certainly some (many?) who are impacted by fear often

Read more…

• Zig On Doing Things Poorly

by Zig Ziglar

zig-ziglar-50Several years ago I was teaching a Sunday school class at First Baptist Church in Dallas, Texas.Recalling G. K. Chesterton's paradoxical“Anything worth doing is worth doing badly,” I made the statement "Anything worth doing is worth doing poorly, until you can do it well."

Read more…


SALES


• Patience – The secret tool for sales success

by Tim Connor

tim-connor-50I just finished reading for the fourth time – one of my favorite books,The Power of Patience by M. J. Ryan. As I was reading, it struck me anew how important this trait is in selling. Why patience, you might ask? Selling is about action, taking charge, pushing, prodding and not taking no or maybe for an answer.

Read more…

• Sales Tips 101 – Objection Handling; Isolating the Objection

by L. A. 'Tony' Kovach

tony-kovach-2-50Let's begin a periodic series of articles on some classic – but often unused or overlooked – sales tips and strategies. We will begin with the topic of Objection Handling; Isolating the Objection.

Before diving in, let's start with a few basic premises and values that should be considered as fundamental in any sales training course. Ideally, you and your company's goals should include:

Read more…

 
Got something on your mind? Want to share it with the Industry at large? Sound off via the Industry Voices Guest Blog, there are two fine recent columns from guest writers you will want to check out. Think of this as your letters to the editor or OpEd column for manufactured and modular home professionals.

Of course, you will want to spend some time on the Daily Business News too. How often? Why, daily of course. Regular readers tell me that they pick up useful ideas for their operation by reading the Daily Business News AND it is the only place online in factory-built housing that you can new, relevant business-daily content.

Besides the plugs, you will pick up tips and ideas on sales and marketing weekly at the Cutting Edge blog. Are you an executive that needs to do a report for upper management? You will find some fascinating stats by scrolling through these articles, some are sure to spark your thinking. Words of Wisdom remains one of our most popular features.

There is no 'finally' with MHProNews.com, because there is so much to see, read and do! But you can also pick up or share some inspiration on the Inspirations blog.

Please check out our growing numbers of sponsors, who make all this possible for you.

Someone asked me, Tony, why do you call your blog the Masthead? Two quick reasons: The masthead was the traditional name for the who is who listing for a print publisher. And on old (and still some new), larger sailing vessels, the masthead was the perch atop the main mast. That location gave someone with eagle eyes or a telescope a vantage point to see what was coming.

Please check back this weekend for the next Masthead blog post. Your thoughtful feedback and comments and suggestions are welcome. # #

 

Post by
L. A. 'Tony' Kovach
www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals

Office – 815-270-0500
latonyk@gmail.com or tony@mhmsm.com

http://LATonyKovach.com
http://www.linkedin.com/in/latonykovach

+++

Whether you think you can or whether you think you can't, you're right. – Henry Ford

 

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