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News Analysis

Exclusive Interview with Industry Guru, Eddie Hicks

Exclusive Interview with Industry Guru, Eddie Hicks

www.MHMSM.com did an exclusive interview yesterday with Industry Guru, Eddie Hicks, noted consultant and multi-decade veteran of retailing, development, project financing, and more.

The discussion was far ranging, here are some of the highlights.

Q by Tony Kovach:
You recently came out recently with an article in The Journal that called for an Ad Hoc Committee to tackle the issue of image building for the industry.

A by Eddie Hicks:

Our industry’s (public) image hasn’t kept up with substantial improvements in our products. This has impacted our…

Intro to Cross Marketing 101

Intro to Cross Marketing 101

Cross Marketing is a form of synergy. It is working together to achieve the ‘win-win’ or as our writer Mike DuPure likes to call it, “The Double Win.” It employs elements of Tim Connor’s fine article on a related topic as well, what I learned as the ‘Rule of Reciprocity’ by psychologist Robert B Cialdini, PhD whose book Influence was called “A landmark publication in furthering the persuasion process.” per Jacob Jacoby, PhD, the Director of the Institute of Retail Management at New York University. Influence is a great read by the way, I recommend it. Cross Marketing is what savvy promoters do. You point the finger of praise at person A, they share the pat on the back with you.

500,000 Reasons

500.000 Reasons:

I can think of at least 500,000 reasons why we need to act rapidly to affect the great Manufactured Housing Industry Turn-Around. Let’s start with you and your associates.

My Mistake

My Mistake

I erred. Fumbled the ball. I made a mistake. Wish I hadn’t, but there it is and all that is to be done is to admit the glitch, try to make amends and hope that all will be understood and forgiven. Please let me explain…

7 Image Building Words for Manufactured Housing!

7 Image Building Words for Manufactured Housing!

The reason marketers use ‘tag lines’ and the reason politicians use short catchy phrases is they have the power to stick in the mind and create a powerful image or impression.

Let’s do something very simple, positive and creative here. Everyone who reads this, take a moment and share a maximum of 7 Image Building words for Manufactured Housing. Note that phrase was 7 words.

Pick 7 or fewer Words – that if you or others used it in the public in the context of manufactured housing, would get people thinking, make them curious or start changing people’s ideas about manufactured homes today.

As an example, let me start this off with a phrase I’ve used many times , to get this discussion started off:

Stronger, Smarter, Safer, Stylish, Savings!

Virtual Louisville Housing Show

Virtual Louisville Housing Show

The name practically says it all. Take the best of the past. Unite that with today’s technology and marketing. Offer every segment of manufactured housing a well deserved boost towards a brighter future! Announcing the Virtual Louisville Housing Show ©!

You are not Alone

You are not Alone. The facts on the largest and still fastest growing Manufactured Housing Industry trade journal and what it means for you and your factory built housing organization.

Victory is won not in miles but in inches…

“Victory is won not in miles but in inches. Win a little now, hold your ground, and later, win a little more.” ~ Louis L’Amour

“An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity.” ~ Winston Churchill

As INdividuals and as an INdustry, we face many very real challenges. We also face unprecedented opportunities. Here at Manufactured Home Marketing Sales Management, we seek to make Innovation – Information – Inspiration for Industry Professionals more than a tag line, we work to make it a reality. It is by working together, by sharing SOLUTIONS and PROVEN ideas that we can being the turn around process for one and all. Please resolve TODAY to reach out to at least one industry pro with a positive message: one of your own team members, someone you know down the road or across the country by email. Reach out to at least one public or elected official a day. Reach out to your local media and people of influence at least every other week. If you do this, it won’t take long for you and the industry to see the difference.

A Call To Action

A Call To Action

Putting American modular, pre-fab and manufactured home builders to work building strong, modest homes for Haitians.

…A rough estimate of 10 billion dollars could put thousands back to work building housing instead of tents for those 2,000,000 Haitians. Properly invested, that 10 billion could build 400,000 strong yet modest dwellings, transport and install them. Compare that to passing out billions for unemployment checks, which makes more sense? Would we rather put Americans back to work, and let American know-how team up with Haitian labor installing those homes; or would we rather see waves of refugees coming to our shores as so often happens after political or economic disasters overseas? How long will 2 million people live in tents 710 miles from Miami, Florida?…