No, not that four letter word… …Many say the most powerful 4 letter word in marketing is Free. Certainly, free is used to bring more people to an open house (“Free food and drinks!”), more people to a store, more people to a website. Now, what if you could combine Free, with business development (BD) …
A Four Letter Word, Boosting BD and Manufactured Housing News Read More »
This may sound for a few moments to be about me, but really the example that follows is more about your neighbor down the street, across town or across the country. So please hang with me, as this is about our Industry and your role and future in this business. If you read some of …
Being Pigeonholed, the Wall Street Journal and Manufactured Housing News Read More »
Ever watch a spine tingling movie? Ever know someone with curvature of the spine? Ever glance at the catchy title on the spine of a book? Get a spine for manufactured housing success! The wisdom of the ages is found in the written (and spoken) Word. Reading or listening to such wisdom and applying it …
Among the recent calls that came in was one from a community owner with a turnaround property in Ohio. She had attended our “Dominate your Local Market” seminar in Louisville and wanted Bob Stovall, our IT and WebTech Manager to follow up. We chatted about a number of topics. She was very pleasantly surprised by …
A Community Owner’s Call, Manufactured Housing and GSWHS Read More »
Protest all you will that Valentine’s Day is simply a Hallmark construct and not a national celebration, but it colors the month red without a doubt for men and women of all ages across the country. Whether the relationship is newly budding or long established, close up or across the miles, we take time to …
What Do You Love About The Manufactured Housing Industry? Read More »
On a regular basis, calls and messages come in from across the country – and internationally as well – regarding some comment, idea, content, a question, thank you or critique. We tend to get more high fives than pans in these messages, but let me stress that all are welcome and encouraged. For a few …
Being Heard: Manufactured Housing and Factory Built Construction Media Read More »
“What we have here is a failure to communicate.” This is a famous line from the movie, Cool Hand Luke: The failure to communicate can have serious consequences, including getting knocked down, kicked around and otherwise beaten up. Does any of that sound familiar? We routinely get messages, calls or comments from industry pros, many …
Following the successful 2011 return of the Louisville Manufactured Housing Show, we journeyed to Oklahoma to meet with Deanna Fields. Fields is the Executive Director of the Manufactured Housing Association of Oklahoma (MHAO) and is also coordinating the 2011 Great Southwest Home Show at the QuikTrip Center in Tulsa, OK, along with the help of …
A Behind-the-Scenes Look at The World’s Largest Manufactured Housing Show in Tulsa, OK Read More »
For those who read this blog closely, you recall the recent book review of Jim Collins’ bestselling book, Good to Great. The book was the result of five years of university-level study by some 21 researchers, drilled down into one volume. Good to Great was a scientific approach, not a collection of opinions. The book …
BHAG, SIB-KIS, Dominate Your Local Market and the Manufactured Housing Revolution Read More »
Snow at various airports and roadways did not keep 970 attendees from coming to the Louisville Manufactured Housing Show this past Wednesday, Thursday and Friday. In fact, at least two more people reportedly arrived after the registration booth had closed Friday, there specifically to see homes. Reports indicated that factories wrote orders; exhibitors and attendees …
Measuring the 2011 Louisville Manufactured Housing Show’s Success Read More »
