Positive No Cost Public Relations…

…People in our business often complain about media bias against the HUD Code manufactured housing industry in particular. While there is no doubt a common negative perception, there is a sure way to change that and that is through one on one direct efforts. You don’t need to win everyone over, just enough people to keep you busy and profitable. Newspaper editors are often willing to share a different perspective. If you approach them professionally and often enough (don’t bug them to death, don’t be a total stranger either – some place in between) so they think of you when a need comes up for them. Magazines are interested in topical stories that fit their publication’s theme.