The fury of election year politics is almost behind us and the focus in this issue is the knowledge and opportunities for growing your business.
Speaking of opportunities, it would be great to see many of you at live, business building opportunity events such as Iowa, Louisville and Tunica. It is always a pleasure to compare notes and share business building ideas with industry pros in person.
We always enjoy bringing you our exclusive A Cup of Coffee with… interviews, please make sure you check out this month's one with MHC leader, Randy Rowe. You'll find that linked below.
Let's dive right into the Featured Articles for November!
Featured Articles and Reports for Vol. 4, No. 2, 2012
Alphabetically by Category
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)
• Manufactured Home Community Investor White Paper
by Todd Fletcher
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The ARA National Manufactured Group is pleased to present our recently completed MHC Investor Whitepaper. Whether you are a new face to the manufactured housing community sector looking for a source to provide basic history and current insight in the investment market, or
• When it rains, it pours…
by Nadeen Green, JD
…but do you take a prospect to tour your community and the homes you may have to offer while it is raining? What if there is lightning or thunder, a tornado warning, or high winds? What if it is getting dark? What if the humidity is high and your hair will get frizzy (I realize some of you may be bald, and then this would be an irrelevant issue)?
• Old But "New Again" M/H Community Development
by Eddie Hicks
The current sad state of new community development in most market areas is a good indicator of several lingering problems remain for the m/h community development business: lack of viable home financing options, poor image with the general public, dislike by many to be homesite "renters" in land lease communities, etc.
• What else does the Budget Show?
by Chrissy Jackson
Regardless of the accounting method (cash or accrual) by which your community operates, it is essential to understand and analyze the performance results shown on the various financial statements each month. Some extremely small communities (50 sites or less) may only prepare financial statements quarterly, but there is definite merit in monthly analysis.
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS
• Tunica 2013: Southern Hospitality at its Best
by Keith Bennett
Whether it’s called a celebration or a “sellabration,” there’s no question that THE TUNICA SHOW has dominated the Southeast region for over 15 years. As the largest event of each new year, long-time supporters know that it is the place to introduce the homes, services, and products that are ready for market.
• MHARR's View Points of MHCC Meeting with HUD
by Manufactured Housing Association for Regulatory Reform
HUD Defiance of MHIA of 2000 Law Reaching Critical Stage – Industry Must Act
The just-concluded October 23-25, 2012 Manufactured Housing Consensus Committee (MHCC) meeting in Washington, D.C. confirms the further deterioration of the federal manufactured housing program administered by
• The Morning After
by L. A. 'Tony' Kovach
It is November 7, 2012 (as in fiction, play along, please). The election is over. About a third of the country is disappointed. Maybe a third couldn't care either way. Just over a third is celebrating. How does this impact manufactured housing?
• Debate, Election and 2013 and Moore Industry Perspectives
By R.C. 'Dick' Moore
All four debates are over (3 Presidential, 1 V-P), and I believe Romney won all three of his with Mr. Ryan also winning over Joe Biden. These debates helped the Republicans come from behind. I predict them to lead in the polls for the next two weeks and ultimately win the election.
• A Cup of Coffee with… Randy Rowe
1) Who, What and Where: (Your name, and your formal title at Green Courte Partners).
Randy Rowe, Founder and Chairman of Green Courte Partners, LLC.
• Aging in Place: Challenges to the Factory-Built Housing Industry
by Bruce Savage, MHI Communications Consultant
One of the simple demographic facts facing America is that America is getting older! Approximately 55 million people in the U.S. are over 55 years of age. By the year 2014, the youngest baby boomer (born between January 1st, 1946 and December 31st, 1964) will be 50 and the oldest will be 68.
• Join Us Under the Money Tree
by Ron Thomas, Sr.
You will be in good company if you plan to attend the extravaganza that is The Louisville Manufactured Housing Show. It is the New Year’s premier industry event. A veritable army of retailers, builder/developers, and community owners/operators will descend on the Kentucky Exposition Center over the course of 2 ½ days and will order or purchase millions of dollars worth of inventory.
MANAGEMENT
• Is your business or career still relevant?
by Tim Connor, CSP
100,000’s of thousands of businesses have failed this year. Millions of people are struggling with career decisions/changes and often remain stuck causing economic chaos for them now and in the future. Some of those are in the manufactured and modular housing business. Next year these numbers will likely be the same or become even higher and why?
MARKETING
• Marketing to the New Realities
by Gary Fleischer
Since the beginning of time, man has been trying to sell something to someone else. The person that discovered fire probably traded a burning stick for a rabbit or a deer. As man got better at this trading, someone discovered that not only do people “need” to buy things; they also “want” to buy things that they heard about. Enter marketing.
• Top 3 Ways You Can Leverage Today's Technology to Get More Business
by Joe Karns
In this column, we will explore 3 powerful ways manufactured housing professionals can leverage today's technology to get more business online!
• First Impressions: Two Key Questions!
by L. A. 'Tony' Kovach
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Axiomatic expressions are insightful! The old adage that “You never get a second chance to make a first impression” is a case in point. Since the National Association of Realtors (NAR) has tons more money to invest in research than manufactured housing does, it is important to note their report that some 94% of all housing seekers spend time shopping online for their next residence.
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION
• ZigOn Using Names
by Zig Ziglar
I just walked out of a . . . new restaurant where I enjoyed a delicious meal. The food was fairly priced, magnificently prepared and effectively presented by a friendly waiter. He was prompt and business-like and did his job extremely well.
PS: Check our many Exclusive and Red Hot Featured Articles for October and see the
other new stories and 'Purely Political' cartoons at MHLivingNews.com too.
L. A. "Tony" Kovach
MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
MHProNews.com = MHMSM.com = Industry News, Tips and Views Pros can Use
Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.
Office –815-270-0500
latonyk@gmail.com or tony@mhmsm.com
We are almost ready with our new website at MHC-MD.com, your feedback is welcome.
http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.
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Whether you think you can or whether you think you can't, you're right. – Henry Ford
