Thanks to input from a tiny segment of our industry's pros who are thinking about issues like this one, we will focus the spotlight in this column on over $30 billion in potential that ought to belong to manufactured housing. Sadly, it is overlooked to our detriment. Here is the snapshot of the issue:
http://www.MHProNews.com/home/industry-news/industry-in-focus/4970-removing-the-blinders
While a handful have this topic on their minds, I'm not aware of anyone actively pursuing this at the association level. MHI? MHARR? MHEC members? If you have this on your active radar, please do tell! We'd be happy to share that word and your insights with thousands of other MHPros.
With the MHI Legislative session just over the horizon, it would be great if a position paper was developed to address the 30 billion plus opportunity. MH could become part of the budgetary solution and could conceivably earn tens of billions of dollars for years in the process.
Please dig in and get with MHI, MHARR, your established state or communities association and make this an issue your association pursues. Forward looking factory home builders, retailers, communities – even lenders and suppliers – could see big potential growth if we got it together on the topic linked above.
The Value of Good Corporate Culture
A modest client inspired this column in our Cutting Edge blog. Please check it out and see how it may help improve the performance of your location or company.
Getting More Cash and Good Credit Sales
Another huge opportunity is to grow our retail base.
Ladies and gents, I see, read and hear stories of the tons of applicants at sales centers and communities! Sadly, they are in the 500-599 credit score range…
…or lower. When they see a 600, they think 'wow, good credit!'
Nope. The average credit score in the U.S. hovers around 692. We can get third party, non-recourse financing on 692 credit scores all day long.
To learn how we do this with our clients, those communities, retailers and builder-developers need to attend our free presentation at the Tunica Show appropriately entitled:
http://www.MHProNews.com/events/attracting-more-customers-with-good-credit
We've done this presentation in Texas, Iowa, Indiana at the Louisville Show – and more -beyond! Stop in and see why we get comments like these at www.MHC-MD.com from retailers and communities who have tested, implemented and used this money-making systems.
Get More Third Party Financing!
For the first time this year, the Tunica Show will feature the popular manufactured home third party finance panel of THE Top MH Lenders! See the full seminar line up at this link.
No where else on the planet will you see more manufactured homes at an MH Industry trade show! These will include community series homes that are growing in popularity to fill the estimated 250,000 – 500,000 vacant homes sites among the 50,000+/- MHCs coast to coast.
Thanks for the TIPS!
We are seeing a spike in news tips that we report in the red hot Daily Business News blog. iReportMHNewsTips@MHMSM.com is the email address that will take the links and tips you send to our news department.
My closing tip to you is to read a Featured Article every day. In fact, take 10 and look around the home page. Click on the links and drop down menus. You'll find resources that can help you and your associates do more. Then please thank our sponsors, who make all of this possible.
We hope to see you in Tunica. Our booth will be handily located right next to the business building seminar room. Please stop by and say hi. ##
PS: Check our many Exclusive and Red Hot Featured Articles for February and see the
other new stories at MHLivingNews.com too.
L. A. "Tony" Kovach
MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
MHProNews.com = MHMSM.com = Industry News, Tips and Views Pros can Use
Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.
Office –815-270-0500
latonyk@gmail.com or tony@mhmsm.com
http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.
http://pinterest.com/latonyk/manufactured-home-lifestyle/
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Whether you think you can or whether you think you can't, you're right. – Henry Ford
