If your business is connected with manufactured housing (MH) sales, be prepared to rock and roll in 2013!
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See the new Looking UP! Industry in Focus report for some eye opening charts and graphs, courtesy of Freddie Mac, that underscore our Industry's rebound while pointing towards more growth.
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Think about the growing chattel and mortgage lending opportunities, which will be on display 'under one roof' for all those going to the Tunica Manufactured Housing Show.
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Consider overlooked opportunities (and disguised threats…), such as the over 30 billion dollars ones showcased in Removing the Blinders.
Indeed, we as professionals need to be focused on raising the bar so we can drive more business in 2013. The indicators are that we can successfully drive more sales. As Midwest Manufactured Housing Federation (MMHF) Chairman Ron Thomas, Sr. said at the 2012 Louisville Show, we have a new base line and we are collectively moving up from that base line of 50,000+/- shipments.
That said, we would be foolish to ignore the challenges which still hold us back. We need to be pro-active and work on the legislative issues outlined in Phenomenal Solutions!
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We also need to recognize that while we have great opportunities, we have allowed ourselves to be Painted into a Corner by media, politicos and others. We should not allow ourselves as professionals to be hung up by forces which we can influence.
Parallel Paths
We need to become more nimble and adept at offering protection at the MH state and community association level, but also at promoting our image. PEP = Protect, Educate and Promote. Business building education has to start internally, but must also be external, geared toward officials, the media and public too.
Bottlenecks are caused when only one road or lane is available and traffic is heavy. Parallel paths have to be used, as savvy professionals do inside and outside our Industry. You can bet that Clayton Homes is engaged in a number of the issues noted above, as are others in our industry. Does your business, or is your association, putting the principles of PEP and parallel paths to work?
Some will continue to suffer, and sadly, some businesses that fail to adapt will continue to fold.
But as regular readers are seeing, step by step, we are 'building the case' why forward looking manufactured home professionals can experience their best year in half a decade. This is the time to for savvy pros to start seriously raising the bar.
To discuss elements of this topic in person, please stop by our display in the hall outside of the seminar room at the convention center for the 2013 Tunica Manufactured Housing Show. To make sure you and your associates are getting 'all the latest' news that impacts our industry – found here at MHProNews.com – you can sign up for our industry leading, free twice weekly emailed news updates here. ##
PS: Check our many Exclusive and Red Hot Featured Articles for March and see the
other new stories at MHLivingNews.com too.
L. A. "Tony" Kovach
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Whether you think you can or whether you think you can't, you're right. – Henry Ford
