Let's rat-tat-tat rapidly through a series of 8 brief memos (about 120 words average) designed for industry pros like you.
1) If you are reading this on Sunday, try not to miss some of the positive media we can gain from the Cavco/Palm Harbor entry showcased on TV this evening. NBC's "American Dream Builders" is a 'reality' show design competition hosted by Nate Berkus on Sundays at 8 ET and 7 CT. It should be interesting!
2) Also, please check out our new Industry in Focus Report, Investors Discover The Walmart of Affordable Housing. It's bound to be a popular read.
3) The 10 minute version of the exclusive video interview with Deer Valley Homebuilder's Chet Murphree is now live! This has tremendous applications for not just his operation, but for the factory-built home industry at large as well.
A Cup of Coffee with…Chet Murhpree – has both the long version of the interview above and the original shorter version, along with some great written insights too.
4) As you watch those videos, think about the lessons gleaned from Forbes and the IAB showcased on today's Cutting Edge blog:
Marketing Lessons for Manufactured Housing?
Forbes Reports Online Ad Revenue vs. Broadcast TV
5) Please file this under the heading, “Utterly Predictable!” and the Cub Scout Motto
There is beauty and utility in having the facts – the truth – on your side and then laying it out in an appropriately referenced article.
One is that if a misstatement, misdirection or error-in-fact is said or repeated, all you have to do is show a thinking person the link to the prior article. Thinking people get it, and for those who don't think…well…
…it's hard to help the closed minded.
The Cub Scout Motto for years has been Be Prepared. As a one time scout, we have been preparing.
A) The Naysayers Club today took an utterly predictable swipe at MHProNews, which we prepared for over a week ago.
B) They also took a few, pardon my saying so, cheap shots at MHI, the NCC and Nathan Smith, among others. We prepared for that mid week and a number of times before. How often they violate their own stated “principles" is simply amazing!
C) They may not know it, but their self-described 'agitating' struggles are all but over. A close read of their own claims and statements shows their routine contradictions. It is only a question of time before more of their sponsors lose the stomach for their antics.
D) Precisely because they shoot blanks that make noise but which have no power over the informed, is it any surprise if they follow the pattern we've outlined, “Duck, Dodge, Distract, Detract and Defame”? If they had the facts – or cojones – on their side, wouldn't they just do a public debate, as we offered before?
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E) When someone uses smoke and mirrors, it's no surprise they have not even hinted at taking up a real debate on industry issues they continue to agitate about, while they offer – what? – real solutions of their own…?
F) Oh, pardon me, there is their, 'please send me a check or give me your charge card,' so they can tell you how evil their self described 'enemies' are, right? As one of the comments that came in about that this week – this from one-time admirer of his – said,
“The fact that he created an enemies list is alarming.”
Reading of this article explains why we have much to celebrate, but also why it was important to do a series of careful analysis of the Naysayers Club at work.
Because we've been preparing, the good news is we can now spend much less time on their nonsense, and more merely referencing all of the alleged goings-on – as with the links above – whenever it seems prudent to do so.
G) FYI, one of the many interesting takeaways from their latest – using the man's own numbers – is that we have about 75 times their audience. And, Oh! Was he seriously calling himself Superman?
“BUT, how often does one continue to ‘step on Superman’s cape’ before being upended…”
LOL! You'll love their idea of an olive branch to MHI, which was an invite for MHI to join his group. Seriously, we have the letter. You just can't make this stuff up!
No wonder they get more green, full-of-themselves and shrill?
Our sincere hope is and has been that he and his nay-saying buddies will come to their senses, and join the mainstream of good will and industry advancement, as was suggested in this Mandela article.
There is plenty of money to be earned doing things the right way. In the mean time, lets move onto more MH topics and issues!
6) “Trailer Park” Stocks?
SmallCap Network has published a report,
Beyond Trailer Trash: Three Trailer Park Stocks You May Want to Move To (ELS, SUI & UMH)
The story begins by saying…
"Trailer park stocks Equity Lifestyle Properties, Inc (ELS), Sun Communities Inc (SUI) and UMH Properties, Inc (UMH) are hardly trailer trash for…"
Oye, vez! Are you seeing why its necessary for our Industry to turn lemons into lemonade with image building and more balanced reports, like:
Folks, the negative mainstream media ink has its silver lining! But it is also a dark cloud, as Walden University PhD candidate Lisa Tyler outlines in her OpEd linked here.
7) MarketWatch tells us that our friends at SearchCore – parent to MH business building ManufacturedHomes.com – reported a 50% increase in .jpg)
revenue over their 3rd quarter for 2013. IMHO and based on what I see, that trend could well continue, stay tuned.
8) To subscribe free in just seconds to the Manufactured Housing Industry's leading twice weekly emailed news update, please go to http://MHProNews.com/subcribe
Let's call it a day, and thank you as always for being a regular here. Please do encourage your team to learn more to earn more by reading the Featured Articles and Reports found throughout the links found on MHProNews.com and on Manufactured Home Living News.
See you in Las Vegas next week? ##
