"It is better to die on your feet than live on your knees." – Zapata “As the industry winds down, cornfields which became MHCs, will revert to cornfields. I predicted that years ago. How hard is it to understand that if one goes from 350,000 shipments to 50,000 annual shipments, rampant vacancy will be the …
Perhaps it's our marketing side of the brain, but we love slogans and tag lines! Arby's slogan from some years back – "Different is Good" – comes to mind on issues touching manufactured housing. We'll do a rapid-fire look at a number of MHIndustry examples of how diffERent iS gOOd. ROC vs. ROC vs. Investor …
Let's have some common sense reign in the four following points. 1) To sell a volume of manufactured homes, you need financing. 2) To sell homes that conform to the current regulatory environment, you will need to reach and sell more homes to people who have cash or good credit. 3) The lessons of successful …
Please indulge me for boldly proposing a few things as Manufactured Housing's New Year's resolutions. The only reason to consider this list is because it will mean more sales for retailers and factories, more occupied home sites in communities, more robust events as well as revenue flowing to associations, happier customers and a better America. …
Happy New Year! As 2013 has now gone into the history books, a new year – 2014 – lies before us like a stack of clean white paper waiting to be written or printed. Let's look quickly at a handful of topics, before sharing the line up for our January 2014 issue of MHProNews.com. Addressing …
At the end of the day, "the people" decide in so many ways. The powers that be spend time and money getting folks to do this vs. that, why? Because those powers need something from we the people. So it is always interesting to see what the professionals – you and your colleagues! – who …
The plan for this weekend's column here is more upbeat, but today we'll look at milestones – good and bad – three votes (not what you think!) and fee, errr…, free speech. We have a number of Suits – legal eagles who are ladies as well as gents – who have graced our pages past …
Milestones, 3 Votes and what happened to American Free Speech? Read More »
There are a number of expressions we get from others, use and enjoy. One of my favorites in our Industry is the phrase, "Living the dream!" It is used in reply to, "how are you doing?" It's a pleasure to hear when well said. One that we coined is a question used to open a …
Life, Liberty and the Pursuit of Manufactured Happiness Read More »
Most of us have heard the trademark words on TV: "Better Ingredients, Better Pizza. That's Papa John's." Pizza Hut did not take that claim lightly. Some have the impression Pizza Hut sued Papa John's over those few words, lost on appeal and the rest is history. Indeed, Pizza Hut and their attorneys took a dim …
What a November! Our 18 Featured Article line up are headlined by: Equity Lifestyle's Chairman Sam Zell, Skyline Corporation's Terry Decio and San Antonio Credit Union/CU Factory Built Lending's Barry Noffsinger these alone are a treasure trove of exclusives that should make any manufactured housing trade media publisher's readers savor with delight! You'll find those …
