This is our fourth December issue (where you reading here in December 2009?) and for those who have been around a while – thanks! – and you know that occasion word play becomes part of the fun that grabs the mind and eases or shocks a reader into a topic or two. The title “Don …
The beauty of affordable quality home living in a business sense comes in good measure from that first descriptor. Affordable! Because manufactured homes are affordable – plus offers quality living – we have a potential advantage any time we are willing to put it to work. There will always be a segment of the population …
Fact. While some struggle to survive, others thrive. So the thrivers make it self evident that all the people, tools and resources needed for the great manufactured home revival are within our reach. What is need by more owners, managers and pros at all levels are the vision, belief and attitude necessary to source and …
We will start another 'smorgasbord' of topics in this column, beginning with using Fear in marketing, and moving on to other industry impacting topics. Let's briefly define the principle of Occam's Razor: that the simplest explanation is often the correct one. In marketing and sales, we want to have a compelling message. Most professionals will …
The fury of election year politics is almost behind us and the focus in this issue is the knowledge and opportunities for growing your business. Speaking of opportunities, it would be great to see many of you at live, business building opportunity events such as Iowa, Louisville and Tunica. It is always a pleasure to …
One of the most successful leaders in our industry expressed grave concern Tuesday in San Antonio for our country if Barack Obama retains the White House. Closely paraphrasing, 'Today, 47% are getting a government check, in 4 more years will it be 54%? When that happens, we will be a one party country?' I spoke …
How do you build? Back in the days before factory-built HUDs and MODs, wasn't one way brick by brick? Well that is the way that the RV/MH Hall of Fame is still building. Brick by Brick. Dynamic Darryl Searer has earned this monicker! He has done wonders for the Hall of Fame in the short …
This month, regular readers already know that MHProNews.com is celebrating the start of Year 4 of our industry leading online trade journal for manufactured and modular housing. Vol 4, Issue 1 will great veteran visitors and newcomers alike with the strongest cross section of industry news, tips and views available anywhere focused on factory built …
Financing is the life blood of any big ticket item industry. Ours is no exception. We hear about the fiscal cliff that faces our nation early next year. But how much are we hearing about the "fiscal cliff" – the impact on financing – that could also hit our industry by late January 2013? When …
Like you, I'm a reader. There are a wide array of resources I get daily, in and out of our industry: tech, sales, business, political, marketing, news, other publications and all the good reads that folks like you send me via email. Such reading is on top of doing my work, of course. The column …
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