“Those who do not know the past are condemned to re-live it.” – George Santayana Let’s jump into four topics today. 1. & 2. Where have all the philanthropists gone? Warren? Sam? Kevin? Joe? Where are you when the RV/MH Hall of Fame needs you now? Or are you waiting for the dramatic last moment, …
1. March Madness Have you seen our burgeoning Calendar of Events? ? There are Industry Shows galore in March and April as state and national associations across the country sponsor Home Shows and Expos with Trade and Public Days. In 2010, it would have seemed madness to think that some Shows, cancelled because of the …
March Madness, Manufactured Housing Associations and You Read More »
As reported in our Daily Business News and our Factory Built Housing News at Noon Podcast, The RV/MH Hall of Fame in Elkhart, Indiana, has lost a sponsor and is now in troubled waters. Please check out the story, pass the word on to others and lend a hand. Also look again at Ross Kinzler’s …
RV/MH Hall of Fame call for help, and more Manufactured Housing News Read More »
No, not that four letter word… …Many say the most powerful 4 letter word in marketing is Free. Certainly, free is used to bring more people to an open house (“Free food and drinks!”), more people to a store, more people to a website. Now, what if you could combine Free, with business development (BD) …
A Four Letter Word, Boosting BD and Manufactured Housing News Read More »
“What we have here is a failure to communicate.” This is a famous line from the movie, Cool Hand Luke: The failure to communicate can have serious consequences, including getting knocked down, kicked around and otherwise beaten up. Does any of that sound familiar? We routinely get messages, calls or comments from industry pros, many …
Four topics today; let’s start by diving into topic number 1. 1. Dirty Little Secrets There are some laws of economics that are as immutable as the law of gravity. We have all heard about the law of supply and demand. We won’t go into that one today, but what we will look at is …
Dirty Little Secrets, Confidentiality, Image Campaign and Manufactured Housing News Tips Read More »
At this past week’s Illinois Manufactured Housing Association (IMHA) meeting in Springfield-IL, Hometown America’s Greg O’Berry gave what I believe is a memorable phrase regarding the role of associations. ‘The mission of an association is to protect and promote its members and their industry.’ Wow! What a powerful one liner! To protect and promote …
Protecting and Promoting the Manufactured Housing Industry Read More »
In his article “Hoping for Change Doesn’t Cut It”, Ross Kinzler from the Wisconsin Housing Alliance (WHA) used a term I would like to paraphrase, “partnering with government.” Specifically, here is what Ross said: “2. There will be no progress without agreement on an action plan to press the solutions with our government partners in …
I. Return of the Louisville Manufactured Housing Show in 2011 Hats off to Dennis Hill at Showways Unlimited, as well as to the bold, forward looking manufacturers, exhibitors and others who are lining up rapidly behind the return of the Louisville Manufactured Housing Show, coming up quickly in 2011! My understanding from recent conversations with …
Louisville Manufactured Housing Show’s Rebirth & more! Read More »
The International Networking Roundtable (INR) is behind us, and we are only days away from MHI’s meeting in Denver. A few brief thoughts… and more to follow. The Roundtable (INR) featured a number of important ‘reality check’ keynote topics: Randy Rowe, State of the Asset Class address, in which he outlined 5 points that need …
Candid reality checks, Rallies and Manufactured Housing Read More »
