Wikipedia reminds us that it wasn't Oliver Cromwell, but William Blacker who said the words "Put your trust in God, my boys, and keep your powder dry!" Well, U.S. coins and currency still read, “In God We Trust.” Others, as the joke goes, are handled as cash and carry. We will plan an update to our popular report MHARR's Mission, "Improve Relations…” in about a week, as a response to some emailed and posted red-herring comments of our analysis linked above.
For now, simply look at all the bullets points and comments by others that those parties who are busy trying to cover their 6's failed to address, while they are trying to shift the focus of the topic completely.
Smoke and distraction, that's the very definition of how you get a "red herring." Remember, we got a range of comments – and invited those others the report was on to comment too – they declined.
Wonder why?
In fact, their distraction and dodge tactics suggests the validity of our report and analysis.
Please see what is bound to be a highly read Industry if Focus Report, A View of Manufactured Housing Finance Issues from Inside the Washington DC Beltway, by Bill Matchneer, JD.
“We Provide, You Decide. “ Ⓒ
Canadians!
Ever wonder what the many congenial Canadian readers north of the border think about how our dual-national association in the states works in practice?
Canadians are among those growing numbers of international readers who flock here, and what they read helps some decide where and with whom they do business in the United States.
Canadians managed to dodge much of the U.S. housing bubble hullabaloo, good for them! Kudos too to the many ways that factory-built housing is serving their energy boom areas and so much more.
Magnificent March, The Terrific Tunica (2014) Show Looms!
We are looking forward with great anticipation to the 2014 Tunica Show, for a variety of reasons. Some 85 homes will be on display, making Tunica far and away the largest trade show display of factory built homes in all of North America. Tunica also boasts more exhibitors than the recently completed Louisville Show. The $64 dollar question is, will the Louisville Show hold onto the title as the event with the most attendees? Or will the Tunica Show once more reclaim that honor?
The readership here on MHProNews on articles about the rapidly approaching Tunica Show have been RED Hot! Please see Tunica Show Chairman Keith Bennett's complete run down, linked below. We'll be in the Seminar Room, or at booth 13H in the Convention Center hallway, located right by the seminar room entrance.
As you are planning your spring event agenda, don't forget MHI's Magnificent Congress and Expo! We will be attending that event, as we have for years. Please see the article on the latest news on “C&E” linked below.
February was another record HOT month!
Up North, you may not have noticed, but we had another record 'hot' February here. We want to thank you and the thousands of other readers anew who make us the Manufactured and Modular Home Industry's run away #1 trade media! While others have stopped publishing their results, due (some say) to declines in readership, ours continues to accelerate. We think it is a balance of items summed up in the fact that we provide the most factory built housing “Industry News, Tips and Views Pros can Use” found in any single resource on or off line.
You and others are voting this #1 with your browsers, time and support.
We highlighted in bold the increases in February over January (2014), above. Please notice that the total of daily visits and page views continues to rise. Even though February 2014 is three days shorter than January, there were more total page views, files accessed and hits on MHProNews last month than in January. This continues the dramatic rise we reported on our main site statistics for 2013, also per Webilizer, which are as follows.
In our industry, the newsmakers and movers and shakers, including Congressional, Senate, C-Suite leaders, mom and pop operations, experts, associations and those in between all contribute to this robust online trade journal. We continue to evolve and grow.
Please see the video report, linked below as ongoing examples of what we do that no one else in our industry's trade publishing has done.
Domestic and International Investors & Researchers
These numbers of readers and page views are important because U.S. and international researchers are among those surfing MHProNews.com. There are plenty of reasons for industry pros to get jazzed about the growing interest in manufactured housing by other housing professionals, institutional and individual investors.
It also strongly reflects what Louisville Show Chairman Ron Thomas, Sr. has called the industry's deep hunger for information and knowledge.
So while the bulk of our readers are still U.S. manufactured housing professionals, the other 'audiences' out there are zeroing in on what is happening in our industry. You are tuning in here, they are too. That means opportunities for those who want to expand, exit, etc..
Avoiding Land Mines and Best Practices Professionalism
I'm counting no less than 5 attorneys who have contributed to the March issue! The expert columns are amazing! If you count the Bill Matchneer special report in Industry in Focus, that's at least 6 JD's (doctor of jurisprudence = JD = attorney or lawyer) we have just published, in addition to the many others we have featured over the years.
We have industry leaders like Sam Landy, President and CEO at UMH, sharing their keen insights. Please see his fine article below.
We welcome Dave Stevens, President of the Mortgage Bankers Association (MBA), previously with HUD. Another 'must read,' for Dave's insights on financing and the potential future for our industry. Sam Landy's and Dave Stevens' articles both showcase the potential for our hopeful future in the manufactured housing industry.
These gents know why new capital keeps flowing into MH.
The video interviews with some well known, respected names in our industry are showcased in my contribution this month, and those videos also showcase reasons for a bright future, as seen through the eyes of about 10 respected industry pros!
Zig Ziglar's article, people need to read that one, because it applies to our industry big time!
Our interviews with Jenny Hodge and Brad Lovin are live! So too are great columns from our experts and dependable writers: Brad, Chrissy, Don, Scott and Tim!
Then pre-event information on the Tunica Show and MHI's Congress and Expo round out 18 Featured Articles, which we will share introductions to and hotlinks below.
Your feedback is encouraged. Letters to the Editor or OpEds are welcome. Thanks for being a reader here. We hope you Enjoy and benefit from what follows. ##
Featured Articles and Reports for Vol. 5, No. 6, 2014
Alphabetically by Category
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)
• BYOD Policy – Does Your Company Need One?
by David Christopher Baker, Esq.
Laptops, cellphones, iPads, iPods; we’ve all got one. Most of us have more than one. And, we bring them to work. Bringing them to the office is not the problem. It’s what we do with them that can cause problems.
• Immigration Status and Housing versus Red Flag Policy Requirements; What can Landlords Ask?
by Elizabeth J. Birch, JD
“Asking landlords to enforce immigration laws makes about as much sense as requiring grocers to demand a green card before selling a gallon of milk.”
• Confessions of a (partially) reformed MHC Lawyer
by Robert Coldren, JD
Doesn't it bug you when you don't get a straight answer to a question? It bugs me. I've been handling legal stuff for manufactured home community owners for most of my life (over 30 years), and for the past 6 years have been a community owner myself.
• You’re in the Crosshairs (Yes, You Are…) – Part One
by Nadeen Green, JD
I sometimes wonder how many in the manufactured housing industry are aware not only of the requirements of the fair housing laws, but also that those who advocate for and enforce these laws have this industry in their sights.
• Promoting Your Community: The “Catch Me” Program
by Chrissy Jackson, ACM
• Manufactured Home Community Project Focus Series, Project #2, The Lakes, Port Huron, Michigan
by Don Westphal
This will be the second in a series of articles on manufactured home communities, the first is linked here. For nearly fifty years, our firm has been preparing plans for land development projects of all types, but primarily in the field of residential community design.
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS
• The Tunica Manufactured Housing Show: A 17 Year Old Extravaganza…WOW!
by Keith Bennett
What can you say about an event that just keeps getting better and better? That is has matured? Well, sure. That it has aged well? Of course.
• A Cup of Coffee with…Jenny Hodge
1) Who, What and Where: (Your name, formal title at the MHI/NCC and where you are based).
Jenny Hodge, Vice President – National Communities Council (NCC), Manufactured Housing Institute (MHI), Arlington, VA.
• The Manufactured Home and Land Lease Community Advantages
by Sam Landy
Regardless of price point, factory-built homes are the cost effective way to create quality housing. Based on factory built housing's indisputable cost advantage, factory built homes should increase market share compared to other forms of housing.
• Momentum Building for 2014 National Congress & Expo for Manufactured and Modular Housing April 29 – May 1, 2014 – Creating Opportunities – Building Success
by MHI Staff
The momentum and anticipation for the 2014 National Congress and Expo for Manufactured and Modular Housing is growing! You won’t want to miss this year's “Congress & Expo” to be held on April 29 – May 1, 2014 at Caesars Palace in Las Vegas, Nevada.
• An Interview with Brad Lovin, Executive Director of the North Carolina Manufactured Housing Association
by Matthew Silver
North Carolina consistently ranks fourth in the nation in terms of manufactured home shipments. “The culture here has always been favorable to the industry.
• State of the Industry – Affordability is the Key to Housing Recovery
by David H. Stevens
Throughout our nation’s history, policymakers and housing industry professionals have negotiated the sensitive balancing act of consumer protection and access to affordable homes, whether rented or owned.
MANAGEMENT
• Are you changing with the times?
by Tim Connor
I just finished reading a great book by Donald Walsch, When Everything Changes, Change Everything. Don’t be misled by the title. He doesn’t mean change a lot of stuff on the outside but that maybe changes are needed on the inside.
MARKETING
• YouTube says 90% of Web will be Video! Manufactured Home Videos with News, Interviews that Move, Infuse and Amuse!
by L. A. 'Tony' Kovach
ReelSEO says that Robert Kyncl, YouTube's head of global partnerships, predicted that 90% of the web will be video. Kyncl also predicted that 75% of all new channels will be online in the next 10 years, and there has been 1 trillion – yes trillion – hits on YouTube in 2011 alone.
• Why are CRM and Branding Important for You?
by Brad Nelms
Millions of professionals have little or no knowledge of CRM. While many have heard of the word, 'branding,' they may not be clear on what it means or why good branding and CRM are important for driving profits and enhanced professionalism.
• 5 Steps to Changing Buyer Perceptions
by Scott Stroud
Factory-built homes = affordable housing. There is no other; it’s only you.
So, you’d think you’d be shouting it from the rooftops and that there would be a line of buyers waiting to get your product, another line of government agencies asking what they can do to help us provide more homes for a housing-poor America…
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION
• ZigOn Adding Zeros
by Zig Ziglar
Ben Feldman is arguably the greatest life insurance sales person of all time. In his career he sold more insurance than some companies do, however, he struggled to get started and had difficulty selling a $5,000 policy.
SALES
• Four ingredients for sustained sales success
by Tim Connor, CSP
Factory built home sales pros, think about this. There are four significant areas when it comes to consistent high sales performance. They begin with these; self-image and self-esteem.
L. A. 'Tony' Kovach
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