Make More Sales and Money! Have less Stress and more Fun at Work! Have Happier Customers! Fill those Vacancies! Going Greener! Humor, News and More in Store! Change is part of life, and the RIGHT changes can bring YOU and your team mates Better Results! Thank you for the super-kind words shared from our readers via phone, cell, posts and emails! Let me point that back to those who make this publication possible – our writers, supporters and industry pros like YOU!
If everything were going perfectly in your business life, chances are, you wouldn’t be reading this… or maybe you’d have the time to read! But odds are, you want to see improvements and improvements demand positive changes. You’ve seen declining home shipment reports and are ready to do something to CHANGE that for the better for you and your business!
With that in mind, we are showcasing for your insight, benefit and enjoyment an even larger group of authors and topics than in our premier issue! I’d also draw your attention to our growing news department, arguably the largest one stop online resource in our industry, period. Or exclamation point! Start your Manufactured Housing business day here, because our news section features DAILY housing and MH industry news updates!
Since it seems there is always a lot to cover, let me dive in with a word about returning author Tim Connor and his article Twelve Things Every Sales Super Star Knows. There is a reason why Tim is in demand speaking and consulting, he knows what he is talking about and Tim gets results. Good reasons to read his article! Check out Tim’s Words of Wisdom blog too!
We very pleased to welcome Jamie Hammons, the Georgia Manufactured Housing Association’s President this month with her fine article, The Four ACES of MH Trade Association Membership. We know associations are vital, but you’ll get insights, benefits and some humor too in Jamie’s truly enjoyable read.
As fall moves toward winter, the in-depth interview with Capital First Realty’s President Richard J. “Dick” Klarchek – “Time for a Cool Change!” touches on many subjects of interest to not only communities, factories and developers, but to all who care about the manufactured housing industry’s image – which means the entire industry should read this compelling story!
Since we all want to get more calls, walk-ins, clients and sales, Bob Stovall’s Online Marketing by the Numbers will show you the facts on they key subject of local searches and how to get more of that free business for YOUR business! Check out Bob’s The Cutting Edge in Online Marketing blog too!
For those of you who have, use or consider using mystery shopping services, before you spend another dime, read “The Mystery Shopping Mystery” by Doug Chasik. Chasik is one of the top telephone trainers in the United States, with clients from coast to coast. If you want to see your conversion ratios between phone calls and appointments (which means arrivals and sales!), read Doug’s article!
Delightful Linda Beem is back with Let’s Get Dangerous Selling! Be honest, someone in your firm could use a boost in sales, and Linda’s amazing personal sales results are reason enough for you to learn from this pro. The price of her article is right too… like our popular ezine, its free, so check it out!
Partially as a result of our first issue, we encountered high energy Susan Frost. Don’t let the start of her article’s title fool you: “Sea of Despair… ” because this mortgage professional is here to tell you why she passionately believes we are moving towards a “Window of Opportunity!” Welcome aboard, Sue! Enjoy this fine column.
Returning from our premier issue is Retail and Community sales pro, Mike DuPure, with “Coming or Going, You’re All Valuable to Me!” If you need a boost in your enthusiasm level – call Mike on his cell at 574-xxx-xxxx and inside 7 minutes, you’ll need to calm down – DuPure is electric and so are the results he generates.
It is amazing to me how often I hear – or sadly, use! – the wrong words at the wrong time. Have you ever been there, done that and earned the t-shirt? If so, then Greg McClanahan’s The Right Words is for you and your team’s growth and enjoyment!
We all need photos to help us sell our homes. Be it print, brochures, online or wherever, the use of photos are everywhere. Simple photography tips to Sell Homes by Rachael Biermann makes some important points you should keep in mind EVERY time you take out the camera to promote your products, services, location, homes or business!
Okay, here is one I hope everyone will get into the swing of… what we hope will become a periodic series by the “Dear Abby” of Manufactured Housing Communities, Faith Barr’s Keep the Faith! Jump in and enjoy, and as with our other authors, take a few moments to post your comments at the end. Our thanks to Mike DuPure, for giving Faith this nudge.
I specifically asked Greg McClanahan to share some thoughts on the vital subject of Learners are Leaders. Remember, Greg’s worked with 150+ hundreds of industry firms, and he’s seen those who get ahead, and those who don’t. Discover anew why learning is vital to leadership and success. Just as important, see how you and your team can develop your team more effectively for just some dimes a day.
Marketing is so crucial today, and so is controlling our costs. Maximizing your Marketing ROI by Joe Summers will outline a totally common sense way for you to take the guess work out of what is working and what isn’t in your marketing program, so you can make every marketing dime scream dollar!
Speaking of marketing, Brand Consistency by respected industry veteran Beth Monicatti Blank gives you vital keys to making your image in the market place more effective. To put it differently, if you want to look good to the prospects in your marketplace, take heed to what Beth has to say!
The first time I personally called on Jim Talerico for coaching, I realized I made the right call. As “Mr. Congenial” tells us in Why Do I Need a Business Coach? – TV and business media guru – James J. Talerico, Jr. explains the bottom line benefits and more reasons to get a good business coach on your side. Ya wanna make more green… ?
Sometimes my mood leads me to ham it up – just a bit – for a segue, and Green by Any Other Name, by industry pro Tim Saville deserves a better segue! So let me hasten to say, that we all hear a lot about green these days! This article reveals important points to ponder in going green and using green suppliers.
For those retailers and community operators who don’t already realize it, Getting Excellent Manufactured Home Insurance at an Excellent Price by Tom Zagorski tells you how you can save your clients some cool cash on their MH insurance, which can also help you make more sales on clients with tight budgets.
Finally, if you’ve ever noticed the various ways people use (or misuse) time and how that impacts on their job performance, you may enjoy Time Usage and Telephone Observations for Manufactured Home Sales Professionals by moi. Let me be blunt; if you know someone on a sales team that wastes time, give ‘em a BIG hint, and hand them this article! Check out Tony’s The Masthead blog too!
Did I say “Finally?” For those of you who are new to us, part of the beauty of our Ezine is that you can get MH and Housing news updates DAILY! For example, when the Senate passed last week the extension of the federal tax incentive for housing purchases, you could read it here FIRST!
We update our photo gallery routinely as well. Send in your company’s best photos of homes, communities, products, marketing ideas and more and then watch it magically appear – FREE! – here on our ezine’s popular photo gallery pages! Plus, the blogs get routine new posts and you can post any industry subject on the forums 24/7/365! So the next time you want to ‘sound off’ on an industry subject, write us and email an article, or just post on the forums!
Thanks again to our authors and webmaster for making the start of this ezine far more robust than we ever imagined! With your input and participation, the best is yet to come. Check my blog later this month, and you’ll get a good idea what that really means for you and the bottom line for your business.
Good selling and make it a Grrr8 day today!
Tony Kovach, Editor
