The concept of Time is a handy measurement that helps us plan our minutes, hours days, weeks, months and years. Time is the same for all. How we use our time is one of those things that sets person A apart from person B.

I used to use a fax cover sheet that had some thought provoking quotes about time. They included:

"Oh how rich I would be if only I had everyone's wasted time!"

As this year 'tick's down' and we head toward Christmas and New Year, we may step back and think to ourselves, where did the year go? How will I use next year? What will I plan to do to make my career or business better?

Every customer, every manufactured home marketing client I work with brings a marvelous exchange of ideas and insights that results in more sales. When we seek to grow and learn, not a day goes by that we can't in some sense improve or get better if that is how we chose to use our time.

In a client project some years ago, a quite brilliant gent shared with me the idea of "Tick, Tock, Tick, Tock." Time was ticking away. Where we using that time to advance our project to its best possible advantage? How we used that time was part of what would set us apart from the pack (note; working together, we created what was a record result for that firm – selling some three dozen homes in three weeks – and did so 90 days after the start of the project).

Elections are coming and many expect the winds of political change to continue in states and in Washington, DC. Are you engaged with your state association to make sure that you can help foster the best possible path for our common future? With the Iowa Caucuses and the primary season almost upon us, when is the best time for us to engage our associations in that process? Are we engaging our co-workers in the political process? Have you considered engaging your customers in the merits of advancing the cause for a healthier and more robust country economically and politically?

Tick, Tock. Tick, Tock.

How will you and your team mates plan for a great 2012?

Tick, Tock. Tick, Tock.

I'm finishing up a trip with a new marketing client and will be heading home today. Having met personally with each team member, it is clear that the team is motivated to grow their sales in spite of the economy. They are not waiting for some miracle or economic turn around, they are taking the bull by the horns and have decided to dominate they local housing market. Do you have a bold plan to increase your sales by 50%, 100% or more for 2012? If not why not?

Tick, Tock. Tick, Tock.

Have you already pre-registered online and made plans to go the business building Louisville Manufactured Housing Show in mid-January 2012?

Tick, Tock. Tick, Tock.

Time stands still for none of us. One of the team members I met with this week said, your ezine is a lot more positive than anything else out there in our industry. Let us check our mental attitudes and make sure we are feeding our minds with good information daily. What you feed in is often what you will get out.

Let us stay in touch with the trends and opportunities that are around us. Let us nurture ourselves and nurture others. Let us plan to make every day, every year the best it can be.

Those who do so will automatically have the edge and can look back someday and think of all that was done in the time we have had. ##

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