Protest all you will that Valentine’s Day is simply a Hallmark construct and not a national celebration, but it colors the month red without a doubt for men and women of all ages across the country. Whether the relationship is newly budding or long established, close up or across the miles, we take time to tell one another we love them and express that love with a gift – traditional (a card, flowers, candy, dinner out) or contemporary (experiences, “name a star,” electronics or video games). Retailers of every kind are in our face and on our monitors, iPads and SmartPhones with limitless suggestions of how we can celebrate these personal love relationships. Are you among them? If not, how about it? Isn’t it time?
National holidays and Hallmark holidays touch the soul and psyche of people. They are full of feelings and emotions, memories and good times. These are far more powerful than mere words, influential as these are without a doubt. So why not capture and incorporate all this “free treasury” of good stuff into your professional relationships as well – your outreach to your clients and customers, your community residents – through your retail center, your association meetings, webinars, seminars, marketing, in-house promotions, websites, newsletters, social media … whatever! Do something that visually and/or experientially taps into this ancient reservoir to say, This is a special time to do something wonderful for yourself and those you love – something for your very own HOME.
And while you’re at it, how about setting aside some time to write down what it is you love about the Manufactured Housing Industry. Adding why will make this even more powerful for you. What did you love about getting into it? What do you love about staying in it? What do you love about the homes? What aspect(s) of the MH Industry do you love – manufacturing, retail, finance, regulation, marketing, sales, communications, service, design, communities… making the Big Bucks? Who do you love to work with – in your office or with your team, your association, your networking? Where do you love to work – locally, geographically, in the office, in the field? What would you love to see happen to revolutionize the present state of affairs? Remember, if enough of us plan and execute to make it happen, 2011 can be the Great Industry Turn-Around! At least for YOU. When enough if you do, the Industry turns around, too!
Our contributing authors all write about some aspect of the Industry that they love, and they gift YOU with their experience, insights, wisdom, creativity and challenges each month to help YOU succeed and prosper in your MH business. So without more ado, we once again bring you “All the Best:” Top-Talent professionals from A for Allen to Z for Ziglar! Let’s get started with your big new line up…
Featured Articles
and Reviews
for Vol. 2, No. 5, 2011
George F. Allen – MH Commentary
• HUD Code Home Manufacturers Still ‘Don’t Get It!’
Michael Barnabas – MHIndustry Solutions
• MHR and YOU – a Book Review
Chad Carr – Internet Marketing and Sales
• Ten Strategies for Profitability in 2011
Tim Connor – Management
• Who Motivates the Motivator?
Tim Connor – Sales
• Question-based Selling
Suzanne Felber – Trend Tracking
• Design Trends 2011
Nadeen Green – Legal, Fair Housing
• Kids Will Be Kids – Even in Your Advertising
Edward ‘Eddie’ Hicks – MH Financing
• Is the Fha207m Loan Guarantee Program Still Alive?
Chrissy Jackson – Land Lease Community Management
• Guidelines for Living: Are the Guidelines Enforceable?
Susan Knowles – MH Community Service Options
• When Additional Income Is Legit
L.A. ‘Tony’ Kovach – MH Industry Reporting
• Success, Manufactured Housing Style
Steven Lefler – Green Manufactured Homes
• Workable Ideas to Change the Status Quo and Make a Senior Community Desirable
Greg McClanahan – Soft Skills and Personal Development
• Two Pots and a Puzzle
Shawn Mullins – Factory-Built Home Building
• Crawl Spaces 101
George Porter – MH Retail and Media Education
• The Money Is In the Dirt
Kenneth Rishel – MH Industry Finance Commentary
• How to Build Top-performing Sales Operations
Dave Shanklin – MH Industry Financing
• Major Manufactured Home Loan Provider Extends Low-Interest Rate Special to March 31 for Factory-Built Homes as Personal Property
Bob Stovall – Online Marketing
• Picking the Right Keywords
Zig Ziglar – Motivation & Inspiration
• ZigOn…Pragmatic Optimism
Happy reading and
