Grand Rapids, Michigan-based MHVillage, the nation’s number one website for buying, selling, and renting mobile and manufactured homes, tells MHProNews that it has introduced a new text notification feature, MHVfastLead™.
MHVfastLead will allow MHVillage.com professional account holders to receive a text message when there is a new sales lead from the site. MHVillage says that this will allow industry professions the opportunity for a faster response when they are away from a computer or email.
“Now MHVillage advertisers can get back to prospects more quickly than ever, and have a better chance of qualifying and closing the lead,” said MHVillage Executive Vice President of Marketing and Business Development Darren Krolewski.
“We developed this feature for our website because we understand the value of getting a sales lead notification and response in the shortest possible time.”
MHVillage says that email lead notifications will continue uninterrupted regardless of participation in the MHVfastLead program. Leads received via text provide the advertiser with an alert that includes the date and time of the inquiry, the name of the interested person and details on the home being considered.
Citing leading academic and sales research, MHVillage says that the odds of making a successful contact with a lead are 100 times greater when a contact attempt occurs within 5 minutes, compared to 30 minutes after the lead was submitted.
Similarly, the odds of the lead entering the sales process, or becoming qualified, are 21 times greater when contacted within 5 minutes versus 30 minutes after the lead was submitted. The research cited also showed that approximately 43 percent of sales go to the sales professional who was first to respond, and that the odds of a call resulting in a contact with a lead decreases by 10 times within the first hour following lead notification.
As Daily Business News readers are already aware, MHVillage is an online marketplace for manufactured homes with listings for over 28,000 homes, 37,000 communities, and 2,900 retailers nationwide.
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Submitted by RC Williams to the Daily Business News for MHProNews.
