As the manufactured housing industry prepares for the Tunica Manufactured Housing Show beginning next week, two power packed panels are on the agenda for Tuesday, March 28th.
MHProNews and MHLivingNews Publisher L.A. “Tony” Kovach moderates a panel featuring Manufactured Home Communities star and media-magnet Frank Rolfe, who will be joined by Millennial and third-generation family-owned community partner, Tom Fath, on the “Engaging the Media” panel beginning at 1pm Central.
Fath will share his experiences at how they boosted new home sales some 400 percent, using the same lending programs they had previously. They increased sales as well as margins on new and pre-owned homes.
While Rolfe and Fath have different approaches to the media, each uses media to drive their respective narratives – and business.
(Editor’s Note: MHI has not formally responded to an invitation to have their communication VP present on this panel, but the latest indirect indication obtained by MHProNews is that they will not be participating.)
Then, at 2:30pm Central, Kovach is front and center with his presentation “Attract and Sell More Qualified Customers Engaging the Public Through Media,” sharing facts, figures, tips, and strategies to create positive media that will attract and sell more qualified customers for your location(s). This is a proven tool to attracting and selling more cash and well-qualified credit customers.
To learn about the manufactured home lenders panel discussion, and more about the education above, click here.
2017 Tunica Manufactured Housing Show takes place at the Resorts & Hollywood Casinos in Tunica, Mississippi. For more information on the show, click here. ##
(Image credits are as shown above.)
Submitted by RC Williams to the Daily Business News for MHProNews.
