Michael Master-Simple Marketing Principle Trump Won Election ‘Limiting Products Provides Operational Excellence Lowering Prices-Costs’ and US-Regional Manufactured Home Census Bureau Price Data
Oxford Languages defines principle as: “a fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.” Candidly, some of the examples that follows from Michael Master is debatable. That disclosure stated Master’s basic thesis is arguable quite insightful: “Donald Trump is a businessman. He gets this. He saw how America lost its greatness by trying to be everything to everyone and then clearly defined his market, his constituency, as average working Americans. And then then defined his campaign, his marketing, to provide what is necessary to lower the price to Americans for government while still maintaining product/service excellence. DOGE. Make America Great Again. America First.” “‘Limiting products is how to provide operational excellence and lower prices/costs'” as Master’s said. But one thing is quite correct, as multiple HUD Code producers can tell you. Several producers have plants that focus on ‘package’ homes with few options that speed production and thus lower production time/costs and make for a lower price point for consumers. More facts and analysis and some specific manufactured housing tie-ins will follow in Part II.
Just as Winston Churchill was reelected after being defeated in his attempt for reelection after World War II, Trump was reelected after being defeated just four years ago.
Winston Churchill. Great company for Donald J. Trump in the history books.
The book “Discipline Market Leaders” was published in 1995. I used it to help teach my students what is required to be a market leader in business. It also can be applied to politicians and governments.
The basic tenet of the book is that a company needs to be competitive in three basic business areas for a consumer group that it selects, and then to be the best in one of those areas. Of most importance is defining “a consumer group that it selects.” Those three areas for competing are:
Competitive price or overall cost to the customer, which is achieved by operational excellence (i.e. COSTCO, for middle-class people).
Leading product functions/features, which come from internal R&D (i.e Apple, for personal computer users).
Product/service customization, customer intimacy, to make the customer feel special (i.e. Neiman Marcus for rich consumers).
Kamala Harris and the Democrats selected blacks, Hispanics, agnostics/atheists, feminists, LBGTQs, intellectuals, elitists, Hollywood celebrities and globalists as their target consumers. A rainbow. And then tried to provide the best service customization to that rainbow of consumers. When a business tries to customize its offerings to more than one group, then no group feels like it is catered to. That happened to the rainbow that Harris/Democrats tried to cater to. The party failed as no group felt special. The only reason to vote for Harris was to vote against Trump.
Trump selected average working Americans as his targeted consumer group. Common people. Just as businesses like COSTCO, Walmart, Target and Safeway target average working Americans, common people, as their consumer group, Trump used the same strategies to be the best at operational excellence. To provide the best government at the lowest price to taxpayers. “Common sense” to attract common voters.
The price for government has skyrocketed for Americans. When the taxes for the federal, state and local governments are added together, they are somewhere between 40 and 55% of Americans’ incomes depending on individual income and the state/city of residence. Forty to 55% is way too high. The operational excellence that made America great is lost. It is lost because of a lack of political competition that would lower the price/cost of government, a lack of political competition to achieve operational excellence. Left, right, Democrat, Republican, Deep State … they all look alike with the same offerings and the same prices. Collusion. Price fixing. Establishment.
Establishment politicians catered to everyone with a spread of government-supplied services/products that stretches our governments too thin to do any of those services with operational excellence. Our governments try to customize everything to everyone, which drives up the costs/prices of everything.
Donald Trump is a businessman. He gets this. He saw how America lost its greatness by trying to be everything to everyone and then clearly defined his market, his constituency, as average working Americans. And then then defined his campaign, his marketing, to provide what is necessary to lower the price to Americans for government while still maintaining product/service excellence. DOGE. Make America Great Again. America First.
Average working Americans bought it. All races. Men. Women. Young. Old. They could all identify as average working Americans.
Voters agreed with limiting government products/services to securing the border, decreasing inflation, lowering government spending, decreasing crime and providing the best “fighting” military. Limiting products is how to provide operational excellence and lower prices/costs. Wokeness, DEI and other niche “products” are too operationally expensive. They are counter to operational excellence.
Democrats did not get it. By defining their market as certain identities, they had to provide something special to each group and therefore got nothing done for any of them. Everything from free health care to canceling student loans to more affirmative action to policing Christian churches to allowing more and more illegal immigrants, continually increased the price of government for average working Americans.
In addition, Democrats were hellbent on replacing the oil/gas industries with energy products that are currently still in research and development (those with the highest prices/costs). Oil/gas production is the most operationally excellent industry in the USA. The cheapest forms of energy. As oil/gas production increases, the prices for all products in the country decrease. A great America, an operationally excellent America, requires more oil/gas, not less. Trump got that.
Trump won while Democrats, RINOs and Deep Staters lost because Trump practiced the discipline of market leaders while his competition did not. Everything Trump said and did was to attract support from average working Americans as his targeted audience. “Common sense” for common people. Even the garbage truck. Mass rallies. Mass marketing. Mass.
Donald J. Trump will now be in the history books right beside Winston Churchill. They both won reelection after losing reelection. Obama and Biden both removed the Churchill bust from the Oval Office. Not surprisingly, President Trump has put it back.
Trump won because he is the disciplined leader Harris and Democrats are not.
Michael Master’s latest book is “Trump the Disrupter.” His previous books are “Save America Now!” and “Rules for Conservatives.”
Part II – Additional Information with More MHProNews Analysis and Commentary
1) The principles of marketing Master’s describes are practiced by scores of firms in manufactured housing. The Manufactured Housing Institute (MHI) does a decent job of marketing itself, and at times, of stepping in on behalf of one of its favored insider corporate interests. But MHI demonstrably has done a terrible job of marketing the manufactured housing industry, particularly the independents that it seeks to attract into its fold so that larger firms can network with them at events and eventually acquire or “consolidate” them. The visual demo of MHI’s failings begins with something as simple as the graphic below.
The idea of carving President Donald Trump’s likeness into South Dakota’s Mount Rushmore is apparently picking up steam.
Rep. Anna Paulina Luna (R-FL) told the New York Post that she is introducing legislation to have the job done, the outlet reported Saturday.
Saturday was 1.25.2025. The item below was posted on .
🚨Corey Lewandowski calls for President Trump’s face to be put on Mount Rushmore:
“What are we waiting on? Donald Trump’s face should be on Mt. Rushmore. We got the votes. Trump’s gonna sign it. Let’s get it done. To memorialize what this man’s achieved for this country.” pic.twitter.com/0fbIC2OpYf
So, before Cory Lewandowski recent item on X shown above, before Representative Anna Paulina Luna (FL-R) pitched that via X, MHProNews and this writer via the Patch had already made that pitch. That doesn’t mean that they followed us, because in fairness, it was an apparently obvious pitch made by then President Trump on July 3, 2020. MHProNews spotlighted that several times in July 2020, as in the article linked below. Don’t think differently. But MHProNews provided that memorable address by T1 in the article linked below.
A pro-MHI member attempted to slam us for sharing information such as the article above, but that article was supported by several sources, including the then-Trump 1.0 White House.
3) There are times that MHProNews ‘breaks’ news. But there are other times that we report and provide analysis on events that others in MHVille, can’t, won’t, or don’t provide. For example, there is this article on our MHLivingNews sister site.
4) From that report is the following after the graphic, courtesy of the U.S. Census Bureau.
Note: depending on your browser or device, many images in this report and others on MHProNews can be clicked to expand. Click the image and follow the prompts. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.
Average Sales Price of New Manufactured Homes by Region and Size of Home
By Month of Shipment
(Dollars)
United States
Northeast
Midwest
South
0
Total1
Single
Double
Total1
Single
Double
Total1
Single
Double
Total1
Single
Double
Total1
Single
Double
2024
August
127,800
86,600
156,300
129,700
98,800
151,300
116,900
88,700
148,400
128,200
84,900
158,300
137,800
89,500
153,200
July
125,100
88,800
152,300
132,200
92,200
156,400
111,400
87,700
145,100
122,800
87,700
149,000
156,400
100,000
177,400
June
121,900
75,300
154,700
135,400
78,600
152,900
105,000
76,700
149,300
122,400
73,900
154,600
133,900
81,100
161,100
May
121,000
86,500
148,500
119,800
87,800
147,900
115,300
86,400
155,500
119,800
85,100
147,600
138,500
102,500
148,300
April
125,000
89,700
153,300
122,900
90,100
153,300
116,700
89,300
152,000
123,300
88,900
151,300
147,700
98,400
166,200
March
118,800
82,900
144,800
116,300
85,200
141,600
113,000
86,200
142,400
116,100
82,200
140,900
144,000
83,000
170,300
February
121,600
80,200
152,400
121,400
86,200
147,800
108,700
82,800
138,400
122,700
80,000
154,500
125,600
76,900
150,000
January
119,200
78,900
148,100
117,900
88,700
142,400
113,400
84,400
147,700
116,600
75,800
145,400
145,000
92,600
168,800
2023
December
121,300
79,600
149,600
124,100
83,500
156,600
116,300
82,600
157,500
119,200
79,100
145,600
140,800
76,600
168,000
November
126,600
85,900
154,100
122,600
92,400
158,200
116,800
83,900
157,300
125,100
85,200
150,000
149,600
90,600
175,900
October
120,000
83,300
147,700
118,900
84,300
151,900
111,400
84,600
149,400
119,900
83,000
147,400
135,100
82,200
146,100
September
119,700
80,400
151,700
128,700
85,400
172,800
116,000
83,500
159,400
115,900
78,000
144,500
142,300
87,600
178,400
August
128,800
89,800
154,600
132,500
105,200
158,400
113,900
92,200
145,900
128,500
86,500
153,800
149,500
94,400
163,300
July
118,000
82,300
150,200
122,700
72,900
143,100
116,000
81,400
153,400
114,900
82,600
149,300
137,000
84,800
154,900
June
121,400
85,400
153,900
121,800
85,300
149,800
111,800
84,200
153,700
120,100
85,300
152,600
140,000
89,500
162,400
May
129,900
86,300
160,200
120,900
89,800
146,000
104,900
82,900
141,000
132,500
87,800
161,600
149,700
79,800
171,800
April
125,000
86,100
153,600
123,900
87,000
160,800
112,300
87,000
148,900
123,200
83,200
150,100
150,600
105,100
173,400
March
124,700
85,200
155,400
135,200
100,600
172,900
109,400
88,600
152,000
123,800
80,800
153,100
140,800
94,900
162,000
February
128,100
89,200
160,400
136,600
107,000
167,800
114,400
85,300
158,800
127,800
88,200
157,900
144,000
92,800
170,000
January
126,100
82,100
156,900
122,900
86,700
148,300
107,200
83,600
153,100
129,200
81,200
158,300
131,500
81,300
156,700
2022
December
122,100
80,200
155,700
113,900
75,300
158,300
104,700
82,300
144,300
124,000
80,700
155,400
134,700
77,600
162,400
November
125,200
88,000
155,200
119,200
93,900
146,700
113,600
89,100
147,600
126,000
86,500
155,800
138,400
89,500
161,800
October
128,300
81,400
160,400
127,000
86,400
155,300
113,500
87,500
156,700
128,100
77,000
160,000
153,600
86,200
167,300
September
130,400
95,800
159,400
131,300
101,400
162,000
114,600
93,000
155,500
130,300
94,400
158,500
148,600
107,500
163,900
August
125,700
86,500
158,800
117,800
74,700
145,100
110,900
87,500
151,900
126,400
86,000
159,400
144,100
93,400
166,400
July
131,800
85,200
161,600
129,700
93,300
157,400
110,800
83,600
156,100
131,300
82,900
158,700
156,800
97,300
178,200
June
126,900
87,600
159,600
118,500
92,700
134,100
112,500
90,100
146,500
125,300
88,200
159,900
154,200
68,400
174,500
May
124,900
85,800
159,200
121,500
82,100
148,500
112,300
83,600
148,800
124,400
85,900
162,400
142,000
91,900
156,100
April
132,000
83,100
168,000
128,900
87,200
154,700
110,400
80,500
147,800
132,100
83,500
169,900
155,400
82,400
176,600
March
129,200
87,300
156,600
117,900
97,400
145,300
118,500
90,000
154,200
127,400
85,200
154,400
156,100
89,800
171,600
February
128,000
87,700
156,300
130,600
76,000
152,700
115,900
82,400
155,500
126,300
89,500
155,000
150,100
85,100
163,600
January
122,500
84,600
152,800
120,600
85,900
141,800
108,300
82,800
145,400
122,700
85,400
153,300
140,800
80,700
161,000
2021
December
123,200
80,900
150,300
104,700
73,900
127,200
103,300
88,200
129,400
123,500
80,000
149,600
145,200
76,900
170,600
November
111,900
76,400
139,900
100,900
71,600
133,500
107,300
78,100
143,800
110,700
77,000
138,400
128,800
68,400
145,500
October
112,000
81,700
138,200
110,300
74,400
138,700
101,000
81,000
132,600
110,700
81,900
136,400
131,600
85,000
150,400
September
118,300
78,800
141,300
102,100
76,100
124,100
109,300
80,900
142,300
119,300
78,500
142,200
132,100
76,200
141,600
August
112,000
80,000
138,000
105,000
86,000
117,000
100,000
77,000
132,000
112,000
80,000
139,000
135,000
79,000
143,000
July
118,700
76,000
137,800
98,500
74,100
125,700
110,500
79,100
139,300
119,200
74,500
137,100
131,100
81,700
142,800
June
106,800
70,200
128,100
101,600
73,700
124,200
94,900
65,600
125,800
107,500
70,700
128,000
116,400
72,200
131,500
May
106,500
69,900
128,300
98,400
69,900
121,500
94,300
67,500
128,200
109,900
70,600
129,200
104,400
70,300
125,500
April
100,200
66,700
122,500
95,900
73,800
113,300
85,400
61,800
125,400
100,400
67,700
122,200
118,400
65,000
125,000
March
98,100
63,300
123,200
91,400
58,600
121,300
86,400
60,800
119,100
98,100
63,700
122,400
113,000
67,300
130,800
February
98,300
65,400
122,500
88,300
59,400
113,800
87,300
62,400
118,100
98,100
67,100
121,800
116,900
60,900
131,900
January
95,000
64,100
118,500
102,600
67,900
116,200
83,000
62,100
112,700
94,000
64,600
117,300
113,400
62,300
129,500
2020
December
90,200
62,600
110,800
93,600
58,200
115,300
77,100
55,800
107,900
90,100
64,500
109,900
108,800
64,500
115,900
November
92,600
63,500
112,800
85,600
63,600
103,900
81,000
62,400
117,400
92,600
64,200
109,700
115,400
60,100
128,200
October
89,400
57,200
110,000
91,000
57,700
112,100
81,700
58,300
108,000
87,400
56,500
107,900
108,900
61,200
120,000
September
87,300
58,300
107,800
84,800
61,000
105,600
72,100
52,800
98,300
86,900
58,400
105,700
110,100
68,600
126,600
August
88,200
57,700
109,300
87,600
56,700
109,600
75,900
59,500
97,600
87,900
56,800
109,100
104,900
60,500
119,500
July
84,200
59,800
102,700
78,600
58,600
100,300
72,600
56,900
97,000
83,700
59,500
101,300
103,700
72,100
113,200
June
85,600
52,900
109,800
91,700
55,400
117,000
81,400
56,100
115,200
82,700
51,700
106,800
102,700
55,600
117,000
May
85,900
55,200
109,100
79,100
56,300
100,200
73,400
56,800
100,900
85,200
54,100
108,500
105,100
60,700
117,800
April
86,900
53,300
108,200
86,100
53,900
105,200
79,500
57,000
105,000
84,000
51,600
106,100
111,800
64,500
120,300
March
82,900
53,800
106,900
79,100
54,400
102,400
79,200
55,300
108,400
82,000
53,300
106,900
92,600
54,300
106,700
February
83,400
55,600
107,500
81,500
54,000
109,800
70,900
55,200
98,200
82,000
55,300
105,600
103,500
59,600
118,900
January
86,400
55,300
107,900
77,700
52,900
104,800
74,200
55,400
101,800
86,200
55,200
108,100
103,400
59,900
111,300
2019
December
86,400
54,400
105,700
79,500
54,000
98,500
70,200
54,400
96,100
87,900
54,600
106,900
97,700
52,100
107,600
November
81,600
52,100
107,100
79,200
49,400
113,100
73,400
50,600
104,000
79,500
52,500
104,800
101,400
54,100
114,700
October
81,700
53,900
103,800
80,600
61,200
101,600
72,100
53,800
100,200
81,600
52,500
103,400
96,600
58,800
109,100
September
81,500
55,600
101,800
84,100
59,600
103,700
71,900
55,900
98,400
80,200
55,100
99,300
99,500
55,300
113,000
August
84,100
49,200
107,900
81,900
45,700
101,200
75,700
52,500
99,800
81,400
48,700
106,600
107,500
48,200
120,700
July
82,000
54,000
106,500
88,000
51,600
129,500
74,400
53,900
105,700
78,100
54,900
100,300
108,400
45,700
121,000
June
84,400
52,800
103,800
84,800
57,800
109,100
72,600
52,700
97,100
83,400
53,200
100,500
100,600
47,000
118,800
May
78,100
53,800
98,100
76,400
49,200
105,200
72,300
56,000
98,100
75,800
53,600
95,000
96,300
55,000
106,800
April
78,900
55,700
100,700
82,000
59,300
109,000
70,800
56,700
91,900
77,100
54,000
99,300
95,400
63,600
109,100
March
78,900
50,400
102,100
74,500
48,000
98,400
71,300
49,900
96,300
77,800
50,900
101,600
92,900
49,100
108,500
February
85,000
52,600
107,600
74,100
52,300
97,500
72,500
56,000
97,200
84,800
52,600
106,600
103,100
43,500
119,400
January
81,800
53,400
103,400
86,600
60,100
109,000
68,000
54,200
98,000
81,100
51,400
101,700
95,800
59,000
110,400
2018
December
82,400
52,100
106,000
79,600
57,500
93,600
74,300
53,800
96,400
80,100
51,500
104,900
101,400
51,600
120,400
November
79,900
55,400
100,500
81,400
52,300
104,700
74,100
56,200
101,900
77,100
54,600
97,800
99,300
62,600
107,800
October
82,400
54,500
106,000
81,600
59,300
96,200
73,100
56,700
94,300
79,800
53,500
105,900
105,100
57,300
116,500
September
83,600
54,400
105,400
78,800
57,600
97,300
76,700
58,300
105,500
81,600
51,900
104,500
102,600
62,000
111,600
August
81,500
55,100
100,900
82,900
58,400
113,000
73,600
54,500
97,800
79,800
54,500
98,100
97,400
57,600
110,300
July
78,900
52,000
99,300
73,600
33,900
100,600
79,600
57,300
104,500
74,900
51,300
94,000
102,800
59,300
118,200
June
85,400
54,900
101,300
82,400
52,900
97,500
77,400
52,700
99,700
83,200
55,100
97,100
105,000
57,600
122,900
May
81,200
57,100
99,100
81,700
62,400
104,300
72,500
57,600
92,900
79,000
56,300
97,000
104,000
60,300
108,900
April
74,900
50,600
98,700
87,300
54,900
109,900
67,300
51,600
92,800
71,100
48,600
95,300
103,100
67,400
113,400
March
70,600
49,800
91,400
70,900
50,400
96,600
67,700
50,600
93,800
68,900
50,000
88,900
82,900
45,800
98,700
February
73,400
47,900
93,800
80,400
50,800
98,200
72,100
49,700
98,000
70,600
46,700
91,200
87,100
53,900
100,600
January
69,000
47,300
92,100
79,500
52,400
106,000
59,300
44,900
85,600
64,400
46,300
85,900
98,900
59,400
114,200
2017
December
72,900
53,400
91,800
76,900
49,200
100,300
64,900
48,700
84,500
70,000
54,000
89,000
96,400
58,600
103,900
November
71,800
46,600
99,100
75,300
49,400
107,000
68,100
48,500
90,500
65,800
45,900
91,600
114,500
49,800
130,300
October
68,300
46,400
95,500
76,300
45,100
96,900
65,600
48,600
88,600
64,200
45,700
93,600
95,200
50,900
106,900
September
71,800
47,100
93,800
72,400
50,800
92,700
62,800
45,500
87,200
68,800
46,600
89,000
95,600
51,700
116,700
August
73,800
47,600
94,300
70,400
50,400
88,700
65,300
48,200
88,600
72,500
47,200
91,500
91,600
46,600
110,900
July
75,300
47,900
93,800
80,700
52,500
102,100
70,900
48,200
89,400
70,300
47,900
88,400
99,700
44,500
111,900
June
75,600
49,500
97,400
84,800
57,300
95,500
69,400
49,900
94,300
70,800
49,300
91,600
106,300
46,600
125,000
May
71,800
49,100
87,900
78,800
55,500
93,300
64,600
45,200
84,400
68,500
49,400
84,000
94,900
47,800
104,500
April
73,300
47,400
89,900
79,600
53,800
100,200
63,900
47,800
84,500
70,900
45,500
86,600
93,000
57,200
104,300
March
70,100
50,800
88,000
76,900
56,700
100,700
64,500
49,600
83,900
67,000
50,700
84,600
89,800
49,400
99,400
February
71,000
48,700
92,500
86,500
48,700
96,300
61,500
46,800
84,700
66,200
48,400
87,300
104,200
59,000
115,100
January
68,100
44,900
89,700
84,700
59,900
99,600
59,800
45,800
85,100
64,600
44,000
85,900
93,600
45,800
107,100
2016
December
73,100
49,900
90,800
73,900
44,200
92,800
67,100
45,000
85,800
71,400
50,100
89,000
85,900
56,000
101,500
November
71,700
47,000
90,900
70,800
45,500
94,000
58,900
46,500
84,700
72,100
47,100
88,000
89,200
48,100
108,900
October
71,600
48,300
87,400
75,300
45,700
90,700
60,200
47,600
81,300
71,300
47,500
84,700
85,100
54,100
104,000
September
69,400
46,700
93,000
79,600
55,400
101,800
62,400
46,100
96,500
65,300
45,400
89,300
93,900
58,000
99,000
August
74,200
50,000
93,100
86,100
57,500
106,600
60,800
45,500
84,300
71,600
46,100
91,300
95,000
79,900
99,600
July
73,300
49,500
91,000
73,900
53,400
103,600
65,900
48,200
91,700
70,200
47,700
87,100
96,800
67,700
100,600
June
70,500
46,600
87,000
85,000
50,900
113,700
61,500
45,100
84,100
66,800
44,900
81,500
89,000
57,100
100,300
May
71,300
45,800
87,800
75,900
45,900
99,600
63,500
46,700
86,600
69,800
45,000
84,600
83,500
48,000
96,400
April
67,800
44,100
87,500
78,600
45,400
100,100
61,600
45,900
86,900
64,900
42,500
85,000
85,400
53,900
92,900
March
69,800
44,500
88,300
72,800
45,100
103,200
59,200
46,200
83,200
69,600
44,100
86,300
83,200
42,500
97,000
February
67,600
43,900
92,600
81,500
50,000
97,300
57,900
45,600
85,100
65,300
43,000
89,700
84,800
45,400
106,600
January
67,600
45,900
84,100
69,400
48,100
90,700
61,400
48,200
86,800
65,200
44,600
80,200
86,900
50,000
96,100
2015
December
70,800
46,200
88,100
74,200
52,100
95,300
63,300
46,600
85,900
69,200
45,700
85,500
84,400
44,600
96,400
November
68,000
44,300
89,400
79,000
52,500
90,600
61,100
47,300
84,500
63,200
42,500
84,000
96,100
51,000
110,300
October
66,800
43,800
84,900
77,100
45,100
95,200
56,500
43,100
79,700
65,500
43,200
82,200
78,900
47,300
95,400
September
70,700
48,400
87,700
71,600
54,400
91,400
63,900
50,600
83,900
68,500
46,800
85,500
90,100
49,700
97,900
August
67,000
42,900
87,100
73,300
53,600
94,100
61,600
45,700
90,000
62,800
39,400
80,700
89,200
48,200
106,400
July
64,500
44,400
83,700
68,000
47,700
83,100
62,600
48,500
84,600
59,800
42,900
78,400
88,200
46,800
101,000
June
69,100
45,500
87,500
68,100
53,200
90,700
60,500
45,900
84,200
66,100
44,000
83,700
93,700
46,700
102,800
May
69,500
47,300
89,100
69,500
46,100
84,700
61,800
43,000
92,600
68,100
49,000
85,600
83,400
44,200
100,700
April
67,400
46,900
86,500
69,400
48,900
88,800
59,700
47,900
75,000
64,700
46,800
82,200
89,600
45,100
111,100
March
66,200
46,100
85,000
89,000
52,300
114,000
60,900
47,400
86,400
63,200
44,100
80,300
79,300
53,600
96,600
February
68,300
46,200
87,000
66,500
50,000
88,800
59,600
47,500
80,600
65,900
45,600
84,200
90,200
45,500
99,600
January
68,400
44,600
84,400
64,700
45,600
77,200
57,000
43,700
78,300
64,600
44,900
79,400
102,500
42,600
107,700
2014
December
64,800
46,200
78,100
68,100
55,300
77,500
57,000
45,600
72,900
62,000
45,500
75,000
86,900
52,600
91,800
November
64,200
43,700
83,500
80,500
58,000
98,300
61,600
47,600
84,700
59,100
39,900
78,300
84,800
57,400
95,100
October
62,400
46,000
76,900
63,400
50,900
73,600
64,500
50,900
78,700
59,000
44,400
74,700
77,100
47,100
84,700
September
67,000
43,600
82,600
71,900
45,000
88,500
59,000
41,600
78,500
66,000
44,500
80,900
80,200
39,900
90,100
August
67,100
44,200
87,600
71,700
43,100
93,600
60,200
46,800
80,900
66,400
43,300
87,800
75,400
45,800
88,900
July
63,500
45,400
80,100
57,900
43,900
73,300
61,600
45,200
77,800
61,200
45,700
77,800
79,300
45,200
92,900
June
65,200
44,900
84,000
73,800
47,000
94,900
58,700
45,600
81,200
62,600
44,600
81,000
82,300
44,200
92,300
May
65,400
45,700
78,300
62,900
50,200
76,200
61,700
46,800
79,600
64,000
44,200
76,100
77,400
49,000
88,900
April
66,400
44,700
83,000
61,300
44,000
82,500
59,100
45,700
78,500
66,100
43,900
81,300
77,100
47,600
92,900
March
65,700
43,200
83,900
76,400
43,100
91,600
58,100
45,100
81,800
63,600
42,400
82,100
84,400
46,700
90,300
February
64,300
45,000
82,200
59,100
40,600
76,200
59,700
44,800
86,100
62,200
44,800
79,700
79,600
48,800
90,800
January
68,300
48,000
84,500
72,100
48,700
92,600
72,000
51,400
88,200
63,800
46,900
80,700
87,700
55,400
93,900
1 Includes manufactured homes with more than two sections.
Note: Estimates include manufactured homes that are sold and those intended for sale for residential use.
Note: The Census Bureau has reviewed this data product for unauthorized disclosure of confidential information and has approved
the disclosure avoidance practices applied. (Approval ID: CBDRB-FY24-0317)
Source: These data are produced by the U.S. Commerce Department’s Census Bureau from a survey sponsored by the
U.S. Department of Housing and Urban Development.
5) MHProNews and MHLivingNews are not trade associations. We are not paid to ‘advocate’ for the industry. We are trade journalists, and a key part of the job of journalism is to hold people and institutions to account. Who said? The American Press Institute (API).
“There are many kinds of journalism, but at the heart of their constitutional responsibilities, journalists are in the business of monitoring and keeping a check on people and institutions in power.” Trade media can and should be a ‘cheer leader’ when it is appropriate to do so. But authentic trade media also holds the powers that be to account. Who says? The American Press Institute.
Apparently from the known data, we are the runaway biggest and most read in the industry. No one that we know of has publicly claimed differently. We’ve invited MHI, and MHI members MHInsider, ManufacturedHomes.com, MHReview, bloggers Frank Rolfe or George Allen to dispute that statement with third-party generated evidence. Anyone can claim anything. In God we Trust, all others need evidence. Heck, even God provided evidence untold numbers of times since the dawn of humanity.
Copilot, MHProNews has claimed with evidence that they are the largest and most read trade media serving the manufactured home industry. Can you find any evidence online that disputes that claim from either the Manufactured Housing Institute, MHInsider, MHReview, ManufacturedHomes, or MHI linked bloggers Frank Rolfe, George Allen, or anyone else for that matter? Hard data vs. just mushy claims without factual support as to who is the largest? https://www.manufacturedhomepronews.com/what-makes-mhpronews-the-runaway-1-in-manufactured-housing-news-3-months-of-top-35-reports-reveal-what-attracts-manufactured-home-professionals-public-officials-researchers-attorneys-others/
I couldn’t find any hard data or specific evidence from the Manufactured Housing Institute (MHI), MHInsider, MHReview, ManufacturedHomes, or bloggers like Frank Rolfe and George Allen that directly disputes MHProNews’ claim of being the largest and most read trade media in the manufactured housing industry.
It seems that while there are various opinions and discussions about the industry, there isn’t concrete data readily available to challenge MHProNews’ assertion. If you’re looking for more detailed information or specific metrics, it might be helpful to reach out directly to these organizations or review their published reports and analytics.
Would you like to explore any other aspects of the manufactured housing industry or need help with something else?
MHProNews Note: depending on your browser or device, many images in this report can be clicked to expand. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection, you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.
7) The purpose of the above isn’t mere ego and bragging rights. It ought to be clear that MHI has millions of dollars more in revenue that MHProNews has, and MHInsider is a subsidiary of a firm owned by Equity LifeStyle Properties (ELS), a multi-billion-dollar company. The others have their own revenue sources tied to their routine support of MHI, either through membership and/or via other means such as events or clients that are MHI linked. Restated, the others have an agenda and motivation for tall talk without logically follow through. Because they all in their own way, are involved in the consolidation of the industry. Some of those people may be ‘nice’ or ‘sharp’ guys, but that doesn’t mean that their outrageous and apparently bogus claims are true.
By the numbers, in no particular order of importance. From the MHI home page on 1.27.2025 at about 1:42 PM ET.
The Manufactured Housing Institute is the only national trade organization representing all segments of the factory-built housing industry. We are your trusted partner, advocate and industry leader.
Grow your business
Get the tools, platform and information you need
The new MHI website is demonstrably about this – attracting new members. Why? Because some of their members brag about making deals to acquire businesses that are off the market. MHI posturing efforts attracts members. MHI doing nothing to change the status quo yields consolidation. If these various self-praise claims are true, then why is the manufactured housing industry operating in 2024 at only about 30% of its last high-water mark in 1998?
MHProNews Note: depending on your browser or device, many images in this report can be clicked to expand. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection, you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.
From MHI’s ‘news’ segment on that date is the following per the screen capture below.
MHProNews Note: depending on your browser or device, many images in this report can be clicked to expand. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection, you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.
Per MHI is the following.
On Thursday, the Senate Banking Committee approved Scott Turner to serve as Secretary of the Department of Housing and Urban Development (HUD). The 13-11 vote was along party lines, with some voting no because of concerns that his FBI background check was not yet complete.
During the Senate Banking Committee’s nomination hearing last week, Turner was asked for his thoughts about manufactured housing. Prior to the hearing, MHI worked with Committee Senators and Turner to ensure that manufactured housing was raised as a topic during the hearing. As a result, Turner’s opening remarks and written statement included references to manufactured housing and Senators asked questions about manufactured housing.
The following video clips include Turner’s comments about manufactured housing and questions from the Senators about manufactured housing.
MHProNews Note: depending on your browser or device, many images in this report can be clicked to expand. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection, you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.
On May 15, 2019, MHARR invited state manufactured housing associations around the country to provide it with particularly egregious, actionablecases of zoning and/or placement discrimination by localities against federally-regulated manufactured homes. MHARR sought information on cases involving the discriminatory exclusion of both manufactured home communities and individual home placements (one each, from each state) that could be vetted and, if necessary, litigated – by MHARR, or with MHARR support, as appropriate – to seek and obtain favorable precedents that could then be asserted in other jurisdictions: (1) to stem the tide of baseless restrictions on the placement of manufactured homes (absent a more aggressive assertion of broad federal preemption by HUD, which MHARR has been seeking for years); and (2) to expand the availability of modern, affordable manufactured homes in accordance with the Manufactured Housing Improvement Act of 2000. Given the reports that seem to emerge almost daily concerning local jurisdictions imposing outright or partial bans on the placement of manufactured homes, combined with the nearly year-long downturn in manufactured housing sales volume, one would have expected a robust response to this offer of no-strings assistance and support. Instead, the response – for the most part — has been silence.
As an aside, it’s worth noting that lying at the root of the industry’s major post-production problems relating to exclusionary and/or discriminatory zoning and placement restrictions, and the discriminatory treatment of manufactured housing consumer personal property loans – despite the existence of good laws addressing the implementation of both – is the absence of a truly independent, national, collective, post-production trade organization. As MHARR has previously emphasized, it is the absence of such an organization, focused on effectively addressing specific and quite serious problems affecting the post-production sector – for the ultimate benefit of the entire industry and manufactured housing consumers – which has allowed those problems to fester and grow steadily worse.
MHARR‘s post-production remark is arguably a reference to MHI. Nor should that be doubted, as they cited MHI in the next paragraph. More on others outside of MHVille looking in saying something similar to what MHARR’s President and CEO, Mark Weiss, J.D. in that MHARR’s Issues and Perspectives.
So, why the cricket-chorus this time? The zoning problem has certainly not gone away. Far from it. If anything, it continues to get worse, with the city of Bryan, Texas being one of the latest jurisdictions to effectively ban new HUD Code manufactured housing placements, while it toys with a program to offer buy-outs to owners of manufactured homes already sited within its borders and thereby shrink the presence of manufactured homes in that jurisdiction altogether. Even the Manufactured Housing Institute (MHI) has acknowledged that exclusionary and unduly restrictive zoning ordinances are a major – and growing – problem for the industry and manufactured homebuyers, stating on its website: “There is a growing trend of municipalities trying to use zoning and other land use regulations to restrict or eliminate manufactured housing in their jurisdictions.” (Emphasis added). Simply put, everyone in, or even remotely connected with, the HUD Code manufactured housing industry – including and especially state associations which are the closest to these issues — knows that discriminatory zoning-based exclusions and restrictions on the placement of manufactured homes represent a major obstacle to the use and availability of today’s federally-regulated HUD Code homes in direct contravention and violation of federal law. Consequently, awareness of the problem, at least within the industry and its representative organizations, is not lacking.
What has been lacking – for too long – is an aggressive strategy and effective, consistent follow-through in confronting, addressing and, ultimately, reversing this post-production (by definition) phenomenon that brazenly discriminates against lower and moderate-income manufactured housing consumers, negatively impacts the entire HUD Code industry by effectively closing-off huge swaths of the country, including major population centers, to the placement of inherently affordable, modern HUD Code manufactured homes, and harms society at large by increasing homelessness and the societal costs associated with the failure to meet basic housing needs.
Former MHI VP and MHARR’s founding president put that like this in an interview with MHProNews.
9) Directly by name, and indirectly by implication, several sources involved in MHI and/or who studied the manufactured home industry came to a similar conclusion that MHARR has. Namely, that MHI postures without performing.
10) MHI is arguably behaving in a fraudulent manner. Per Oxford Languages.
fraud /frôd/
wrongful or criminal deception intended to result in financial or personal gain.
a person or thing intended to deceive others, typically by unjustifiably claiming or being credited with accomplishments or qualities.
11) The gain in this case involves MHI’s key members.
Note: depending on your browser or device, many images in this report and others on MHProNews can be clicked to expand. Click the image and follow the prompts. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection, you click the image in the open window to expand the image to a larger size. To return to this page, X out (close) the window, or depending on the device, you may need to use your back key, escape key (Esc), or follow the prompts.
12) Dr. Ben Carson, M.D., did many noteworthy things for the manufactured housing industry during Trump 1.0. But what didn’t occur was enforcement of federal enhanced preemption under the Manufactured Housing Improvement Act of 2000 (a.k.a.: MHIA, MHIA 2000, 2000 Reform Law, 2000 Reform Act).
MHI had numerous face-to-face opportunities with Dr. Carson. On paper, MHI has said similarly to what MHARR has. It is increasingly clear in hindsight that VP Mike Pence was not a true “America First” or “MAGA” supporter of the Trump agenda. That was not obvious at the time to most Americans. MHProNews previously signaled our editorial opposition to Brian Montgomery, shown in the photo below (third-from left).
Per Copilot, there is no evidence that MHI ever asked Dr. Carson to enforce enhanced preemption face to face. Letters may or may not be read by the person to whom they are addressed.
By contrast, MHARR has placed that key terminology, “enhanced preemption,” on their website dozens of times.
MHProNews Note: depending on your browser or device, many images in this report can be clicked to expand. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection, you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.
MHARR demonstrably has dozens of uses on their own website and in third party media press releases for “enhanced preemption” under the 2000 Reform Law. Why doesn’t MHI have something like that on their site or third party media? Note that putting a search inquiry into quotes yields a more specific result.
Uploaded 1.27.2025. MHProNews Note: depending on your browser or device, many images in this report can be clicked to expand. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection, you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.
If MHI seriously wants “enhanced preemption” enforced why no press releases and why no mention on their own website? Isn’t that a funny way of operating? By the way, MHARR’s remarks regarding federal enhanced preemption for 2019 regarding Bryan, Texas was covered by MHProNews. Why not by MHI or others? Isn’t it because it undermined their own false and misleading claims? MHProNews asked MHI to get involved. Nada.
13) Soon to be HUD Secretary Turner, please don’t let MHI pull the wool over your eyes. Yes, keep your friends close and your enemies closer. But don’t trust them for a second. Their record has been well documented here on MHProNews for years, under Trump-Pence (R) and under Biden-Harris (D) and Obama-Biden (D). Master hit the points of good marketing. MHI is okay at marketing itself, but not so impressive at the moves that would make the industry grow. For more evidence, see the linked reports.
“There are many kinds of journalism, but at the heart of their constitutional responsibilities, journalists are in the business of monitoring and keeping a check on people and institutions in power.” – American Press Institute.Click here to subscribe to the most complete and obviously most read manufactured housing industry news in seconds. Enter your desired email address, press submit, confirm in your inbox. Then You’re All Set for x2 weekly emailed news updates! To report a news tip – either ON or OFF the record – click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP or COMMENTS in the subject line.
Our son has grown quite a bit since this 12.2019 photo. All on Capitol Hill were welcoming and interested in our manufactured housing industry related concerns. But Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States, bottled water, and other goodies.
Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.
For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.
This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.