Modular shipping containers comprise the Hive-Inn hotel concept designed by Hong Kong architects at OVA Studio, and each module can be removed without disturbing the surrounding rooms. As the photo shows, the concept presents valuable branding opportunities, which would allow a fan to stay in a Lexus suite or a Grey Goose vodka room that would each have the interior sensibility and aesthetic of the brand. As the term of the brand expires, the exterior will have a new look, as komonews.com says. Inserted like a plug-in, the architects envision the idea useful in emergency and medical situations, as well as for offices and apartments. As MHProNews.com observes, take your modular home with you when you move. ##

(Image credit: WENN.com)