“The 2,133-square-foot triple-wide home features two living rooms — one equipped with a remote control gas fireplace — a large master bedroom and bathroom and three wooden outdoor decks,” glowed ABC News, per a report cited at length below. Among the meanings for “epic” is “something awesome, great, or unforgettable.” Merriam Webster says an epic can be “a long narrative poem in elevated style recounting the deeds of a legendary or historical hero the Iliad and the Odyssey are epics,” meaning a classic or historic hero or event. No survey is needed to assert the obvious. Many if not most manufactured housing professionals with 10 years or less in the factory-built home industry have never read or heard of Champion Enterprises and the Arkansas Manufactured Housing Association’s (AMHA) “Upwardly Mobile Campaign” touted by J.D. Harper and others. Three flashback reports below plus additional linked insights, video, and commentary yield a rich example of the keen difference between manufactured housing producers and trade groups then vs. now. If the Manufactured Housing Institute (MHI) or others are serious about industry growth instead of merely posturing and preening for retaining or attracting members, all industry pros and affordable housing advocates should carefully consider what these third-party media reports shared plus related commentary and analysis reveal. Because former Governor Mike Huckabee and his wife Janet’s historic move into a “triple wide” modular – paired with a manufactured home office – drew largely positive and even lighthearted national attention.
PR Week glowed in a pull quote from what follows: “The [“Upwardly Mobile”] campaign garnered more than 150 print articles and 340 broadcast stories in 41 of the top 50 media markets. The Huckabees joked with Jay Leno on The Tonight Show, and the story ran on several national news programs.”
The cost for millions of dollars’ worth of mainstream media coverage? Per PR Week, about $70,000.
Here is that full report, followed by other positive media reports from ABC and Pew Research, a classic video clip of the Huckabees with Jay Leno talking up manufactured housing, and more.
This report will include these features:
- A) PRWeek’s Upwardly Mobile Campaign Analysis
- B) ABC News’ report on the Huckabees’ “modular mansion.”
- C) Pew Research’s related report.
- D) Snippets of reports from the Los Angeles Times and the New York Times, samples of the ‘hundreds’ of broadcast and print stories that this “upwardly mobile” campaign sparked.
- E) Video clip from NBC and Jay Leno of the Huckabees in front of their Champion home.
- F) Additional Related Information, More MHProNews and Commentary in Brief
- G) Our daily business news manufactured housing equities report graphical snapshots and left-right headline recaps.
With that plan in mind, let’s dive in.
A) From PR Week:
Campaigns: Product PR Champion Campaign Drives Message Home
By David A. Lieb
- 4 min read
L I T T L E R O C K, Ark., Aug. 24, 2000 — Gov. Mike Huckabee celebrated his 45th birthday in a new home today, giving a nationally broadcast tour of the “roomy and comfortable” manufactured mansion where he will live while his regular home is being repaired.
The 2,133-square-foot triple-wide home features two living rooms — one equipped with a remote control gas fireplace — a large master bedroom and bathroom and three wooden outdoor decks.
“One of the things I think people are surprised by is just really how roomy and comfortable it is, how well-lit it is,” Huckabee said, standing by the kitchen sink during a live tour for NBC’s Today show.
“This is not the typical feel of what people perceive as a mobile home, and that’s why the manufactured housing industry really deserves the term, manufactured housing,” he said.
Laughing Off Trailer Jokes
Wednesday, first lady Janet Huckabee led neighbors and reporters through the new home after a ceremony with the mobile home’s manufacturer. This morning, she was joined by the governor as they led one last cameraman through the house they now hope to keep private.
The tours are intended to put a positive spin on a move that has been the subject of jokes by Jay Leno and other comedians. Today host Matt Lauer jokingly asked if the mobile home had indoor plumbing.
Huckabee said he doesn’t mind the jokes and fired back a few ofhis own aimed at Democratic presidential nominee Al Gore and theClinton administration.
“We’re blowing the stereotypes by letting people see that thisis not some pull-behind-the-truck trailer,” Huckabee said. “This is a beautiful, very nice home. We’re thrilled to death to have it.”
Mrs. Huckabee said the first family could live in the mobile home for up to 2½ years while the mansion undergoes plumbing and wiring improvements and perhaps an expansion. She is leading a fund-raising drive for an $8 million project that would add a large reception hall, new residential wing and perhaps a cement pond (swimming pool) and sculpture garden.
Ark. First Lady Shows Off New Home
On Wednesday, Mrs. Huckabee ran up the wooden porch steps to hang the state seal to the left of the front door. Then she cut a foot-high, red plastic “ribbon” with hedge clippers, took off her shoes so as to not dirty the new carpet, and led curious onlookers on tours.
“There are no words to describe the excitement I feel,” Mrs. Huckabee said.
Champion Enterprises Chairman Walt Young handed Mrs. Huckabee the keys to what he called the “first manufactured mansion.” He said his company designed the home for “a quality lifestyle.”
The home has its own concrete sidewalk in which is carved a message of thanks to the home’s makers from the first family. In a nearby flower garden sits a fake pink flamingo.
The front door opens to a wooden-floor entry area, with vases and mirrors moved from the mansion. To one side is an office, to another a bedroom, and on the third side is a formal living and dining area — the mansion’s golden dinnerware set in place on the table.
The kitchen features matching white appliances and wooden cabinets with glass doors. It also has a wet bar — something the Huckabees as staunch Southern Baptists do not plan to use.
“I thought it was an island in the kitchen where we cut vegetables,” Mrs. Huckabee said. “I think that’s what we’ll use it for, and maybe for repotting my plants.”
The remote-control fireplace, with large-screen television above it, is the focal point of a less-formal living room. The master bedroom connects to a spacious bathroom, with a separate shower and raised bathtub, and a covered outdoor deck.
Yet Mrs. Huckabee acknowledges that not everything could fit in her new home. The mansion’s large dining room rug, for example, is being put in storage.
‘Embarrassed?’
The house was donated by the Arkansas Manufactured Housing Association, which used the tour to tout its industry and criticize city zoning ordinances that prohibit their homes in certain parts of town.
Industry officials and Mrs. Huckabee have become ruffled at references to a “trailer” or “mobile home,” preferring to call it a “manufactured home.”
“What about this house resembles a trailer? I don’t see anything,” boasted J.D. Harper, executive director of the state Manufactured Housing Association. “And what Arkansan would be embarrassed to live in a beautiful home like this?”
Harper has valued the home, its transportation, installation and landscaping at almost $110,000. ##
B) Per ABC News:
Arkansas Gov. Moves Into Triple-Wide Trailer
By David A. Lieb
L I T T L E R O C K, Ark., Aug. 24, 2000 — Gov. Mike Huckabee celebrated his 45th birthday in a new home today, giving a nationally broadcast tour of the “roomy and comfortable” manufactured mansion where he will live while his regular home is being repaired.
The 2,133-square-foot triple-wide home features two living rooms — one equipped with a remote control gas fireplace — a large master bedroom and bathroom and three wooden outdoor decks.
“One of the things I think people are surprised by is just really how roomy and comfortable it is, how well-lit it is,” Huckabee said, standing by the kitchen sink during a live tour for NBC’s Today show.
“This is not the typical feel of what people perceive as a mobile home, and that’s why the manufactured housing industry really deserves the term, manufactured housing,” he said.
Laughing Off Trailer Jokes
Wednesday, first lady Janet Huckabee led neighbors and reporters through the new home after a ceremony with the mobile home’s manufacturer. This morning, she was joined by the governor as they led one last cameraman through the house they now hope to keep private.
The tours are intended to put a positive spin on a move that has been the subject of jokes by Jay Leno and other comedians. Today host Matt Lauer jokingly asked if the mobile home had indoor plumbing.
Huckabee said he doesn’t mind the jokes and fired back a few of his own aimed at Democratic presidential nominee Al Gore and the Clinton administration.
“We’re blowing the stereotypes by letting people see that this is not some pull-behind-the-truck trailer,” Huckabee said. “This is a beautiful, very nice home. We’re thrilled to death to have it.”
Mrs. Huckabee said the first family could live in the mobile home for up to 2½ years while the mansion undergoes plumbing and wiring improvements and perhaps an expansion. She is leading a fund-raising drive for an $8 million project that would add a large reception hall, new residential wing and perhaps a cement pond (swimming pool) and sculpture garden.
Ark. First Lady Shows Off New Home
On Wednesday, Mrs. Huckabee ran up the wooden porch steps to hang the state seal to the left of the front door. Then she cut a foot-high, red plastic “ribbon” with hedge clippers, took off her shoes so as to not dirty the new carpet, and led curious onlookers on tours.
“There are no words to describe the excitement I feel,” Mrs. Huckabee said.
Champion Enterprises Chairman Walt Young handed Mrs. Huckabee the keys to what he called the “first manufactured mansion.” He said his company designed the home for “a quality lifestyle.”
The home has its own concrete sidewalk in which is carved a message of thanks to the home’s makers from the first family. In a nearby flower garden sits a fake pink flamingo.
The front door opens to a wooden-floor entry area, with vases and mirrors moved from the mansion. To one side is an office, to another a bedroom, and on the third side is a formal living and dining area — the mansion’s golden dinnerware set in place on the table.
The kitchen features matching white appliances and wooden cabinets with glass doors. It also has a wet bar — something the Huckabees as staunch Southern Baptists do not plan to use.
“I thought it was an island in the kitchen where we cut vegetables,” Mrs. Huckabee said. “I think that’s what we’ll use it for, and maybe for repotting my plants.”
The remote-control fireplace, with large-screen television above it, is the focal point of a less-formal living room. The master bedroom connects to a spacious bathroom, with a separate shower and raised bathtub, and a covered outdoor deck.
Yet Mrs. Huckabee acknowledges that not everything could fit in her new home. The mansion’s large dining room rug, for example, is being put in storage.
‘Embarrassed?’
The house was donated by the Arkansas Manufactured Housing Association, which used the tour to tout its industry and criticize city zoning ordinances that prohibit their homes in certain parts of town.
Industry officials and Mrs. Huckabee have become ruffled at references to a “trailer” or “mobile home,” preferring to call it a “manufactured home.”
“What about this house resembles a trailer? I don’t see anything,” boasted J.D. Harper, executive director of the state Manufactured Housing Association. “And what Arkansan would be embarrassed to live in a beautiful home like this?”
Harper has valued the home, its transportation, installation and landscaping at almost $110,000. ##
C) from Pew Trusts.
Arkansas Gov To Call Modular Mansion Home
STATELINE ARTICLE August 23, 2000 By: Steve Barnes Read time: 2 min
The structure is in place. The plumbing and wiring are being tested. The exterior decking is near completion. And if everything proceeds as scheduled, Arkansas’s First Family will move into the nation’s first modular governor’s mansion on Wednesday.
“It is NOT a trailer,” declares Mrs. Janet Huckabee, wife of Republican Gov. Mike Huckabee, though it was she who initially teasingly cautioned reporters against calling the home a double-wide.
“It’s a triple-wide,” Mrs. Huckabee joked.
House trailer or modular home — and the Arkansas Manufactured Housing Association, which donated the $110,000 house, insists that the latter is accurate — the Huckabee’s move to temporary quarters on the grounds of the Arkansas Governor’s Mansion has been a windfall for talk show hosts and late night television comedians.
At 2,100 square feet, the modular home is “big enough for your chin,” Mr. Huckabee joked on-air with the Tonight Show’s Jay Leno. The Huckabees and their provisional quarters have also been featured on the Today show, NBC Nightly News and the Don Imus radio program in addition to countless mentions in local media across the country.
Temporary housing for the Huckabees was made necessary by a $1.4 million renovation of the Governor’s Mansion, the first major refurbishing since its completion in 1950. And Mrs. Huckabee is attempting to raise still more money from private sources — as much as $4 million — to significantly expand the stately Georgian brick residence.
Should she succeed, the Huckabee’s could remain in the modular residence for as long as two and a half years. The renovations now beginning will require them to live outside the Mansion for ten months.
Every Arkansas governor in recent memory has complained of the inadequacies of the state’s executive residence — usually after leaving office. Its plumbing and electrical circuitry are hopelessly, even dangerously outdated and functions involving more than a hundred people can be accommodated only by erecting tents on the rear lawn.
At three stories and 11,000 square feet, the structure would seem more than spacious. However, one floor consists of administrative offices and meeting rooms, another of “public” spaces and a third, the smallest, is the private quarters of Arkansas First Family. And with no fewer than three official events per week and 16,000 visitors each year, the Governor’s Mansion “has become more a small convention center than a home,” Mrs. Huckabee told Stateline.org.
Given Arkansas’s reputation as a backwater, it probably was to be expected that a modular home would be dismissed as a house trailer in the national consciousness, to the chagrin of many of the state’s commercial and cultural elite. But their complaints about the state’s image have been muted.
In a Stateline.org interview, Gov. Huckabee said he did not believe his family’s living arrangements would embarrass the state.
“I’ve had dozens of letters and e-mails from across the country from people who appreciated that we were doing this with a sense of humor,” Huckabee said.
Nor did he believe accepting a trade association’s donation would compromise his adminstration.
“Even if they have some legislation pending, they’d have to deal with the 135 members of the legislature,” Huckabee said.
Huckabee contended that the state would realize substantial savings by using the modular house since the Mansion’s administrative and security elements would not have to be relocated to a rented property.
The modular home will include three bedrooms, two bathrooms and two living areas, and will provide Mrs. Huckabee with something she said she does not now enjoy in the larger Mansion — a measure of privacy.
“I’m looking forward to being able to go get a Coke from the refrigerator without getting dressed,” Mrs. Huckabee said. “I’ll be happy to be able to walk downstairs in my nightgown if I want to and throw myself down on the couch and watch television without wondering what tour is coming through.” ##
D) The above was provided under fair use guidelines for media, as is the screen capture of examples from other reports on this same topic that include the New York Times and the Los Angeles Times.
E) Video clip from NBC and Jay Leno of the Huckabees in front of their Champion home. Note that almost a decade later, this ‘epic’ clip was still bringing commentary during a political controversy in Texas when then Governor Rick Perry was renovating that state’s governor’s mansion: “When the Arkansas Governor’s Mansion needed renovations, Gov. Mike Huckabee stayed in a triple-wide mobile home. Rick Perry should set an example for other state employees and stop spending $9,000 per month in taxpayer dollars on a rental mansion while the Texas Governor’s mansion undergoes renovations.” – That was from the Bill White for Texas campaign.
F) Additional Related Information, More MHProNews and Commentary in Brief
What ought to be obvious is that at the end of the 20th century, and looking ahead to the 21st century, manufactured housing producers – who often also make modular homes – were reaching for the sky. There was talk about manufactured homes surpassing conventional home building. What happened to those heady days? Bear in mind that this occurred while the GreenSeco manufactured housing finance meltdown was evolving. Meaning, even as industry shipments were falling, companies like ‘old’ Champion, old Fleetwood (old meaning pre-2009) were planning for brighter days. The Manufactured Housing Association for Regulatory Reform (MHARR), which had long proposed what amounted to the items that became the Manufactured Housing Improvement Act (MHIA) of 2000, teamed up with new leadership at MHI to get passed the MHIA and its positive provisions, such as “enhanced preemption.”
By contrast from then to today, MHI wants to pretend that MHARR and any serious evidence- and fact-based voices (i.e., MHProNews/MHLivingNews) don’t exist rather than try to explain why they have failed to get positive legislation implemented some 2 decades later. Instead, MHI is busy trying to persuade their own members and that of their state association affiliates that they are doing a good job. Consider this from 12.22.2021 from MHI.
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Perhaps MHI are talking about their own events? Because they do not name the events, nor is there any clear indication from mainstream ‘news’ reports that support the MHI strutting. Perhaps manufactured housing was indeed a topic in mainstream housing events, but if it was so “central” a “theme” then why is there little indication from a properly focused Google search?
But perhaps more indicative with respect to MHI’s posturing – and sobering for those involved – is one of the CNN headlines from our next segment. CNN says that the share of first-time home buyers has dropped to a historic low. That’s clearly not a positive for the Biden White House, nor is it a positive indicator for MHI.
Objectively speaking, which is more important?
- That some people at some housing meeting are talking about manufactured housing?
- Or is it more important than the millions who need affordable housing are for whatever reason unable or otherwise lack the means and insights needed to select a manufactured home when the demand for affordable housing is so high?
Someone at MHI can duck such hard questions or try to run away from the facts and evidence, including MHI’s own member and leader’s past comments. But facts are what they are. Recall that it is only the extreme demand for housing that finally lifted manufactured homes out of their two- and one-half-year downward funk that followed MHI’s self-praise over their apparently failed CrossMods promotional plan. It is apparent that MHI’s touted ‘new class of manufactured homes’ scheme did not do what they claimed they wanted, meaning increase sales or acceptance of mainstream manufactured housing and opportunities for more (not fewer) HUD Code home sales. It was an MHI rival, the Modular Home Builders Association that made that apt point bluntly.
But the bottom line in the always timely walk down memory lane is this. The classic Upwardly Mobile campaign from the Champion and AMHA leadership of old was obviously a success in generating positive coverage. Where is the similarly effective plan in the last decade from MHI or their dominating brands?
After what PR Week – a third party to our profession – highlighted at the time as positive news for manufactured housing and then pre-BK Champion (now Skyline Champion traded under the merged SKY stock symbol) goes to the heart of the apt point raised by pro-MHI cheerleader, Darren Krolewski.
- If there is a need for more ‘good news’ why doesn’t MHI act to limit the bad by dealing effectively with predatory behavior by member brands?
- And why doesn’t MHI look back at the lessons learned from the donation of the Arkansas Governor’s mansion during the Huckabee Administration? It is the clarity that comes from logical questions and the answers (or lack of response) that begins to tell the true tale of why manufactured housing is operating at a far lower production and sales level today then when the “Upwardly Mobile” Campaign was made.
As a food for thought disclosure, this writer when our firm was still an MHI member (and mindful that this writer served for a time as an elected MHI Suppliers Division board member), a proposal was made to do a low-cost image campaign. It would have supported university students doing short skits or performances that could have been video recorded. Let social media and the younger generation that would soon be needing to buy a home tell the tale of why the misinformation about manufactured housing were obviously wrong. There was talk (and talk, and talk) about those plans, which died as did the Roper and other initiatives. So as with Roper or other image and marketing campaigns, nothing was actually done.
- How many times do such things have to occur before they are realized as a deliberate pattern?
- Why is it that MHI fails to get it right, when they have clear evidence of examples from among their own members (Champion, AMHA and Upwardly Mobile) of how to get it right?
There are those in our profession who speak (about themselves) as historians in some sense. Why is it that they do not keep raising past history – such as this Upwardly Mobile Campaign – and name names in a fashion that would prompt the powers that be that pull the strings at MHI to do what common sense and good business would call on them to do?
In the final analysis, what is occurring as a result of this pattern? Industry underperformance is resulting in consolidation. That demonstrably has benefited Clayton Homes (BRK), Skyline Champion (SKY), Cavco Industries, Sun Communities (SUN), Equity LifeStyle Properties (ELS), RHP Properties, Yes Communities, Frank Rolfe and Dave Reynolds led Impact Communities, oddly-named Havenpark Communities (is it a haven for those residents who ‘park’ there?), Flagship Communities and others at MHI, many of whom openly brag about consolidation. MHI can’t have it both ways. When the bulk of the evidence points away from what MHI claims, isn’t it time for smaller members and their state affiliates to recognize that they are being led as sheep to the slaughter of what was dubbed Buffett’s Buffet? Or are some there as a form of protection – as in the case of a mob racket? Federal, state and other officials ought to investigate.
A lack of lending, said Kevin Clayton in testimony to Congress on behalf of MHI, was among the factors that drove manufactured housing down to historic lows.
Cavco’s Manuel “Manny” Santana, on behalf of MHI, said that HUD had “failed” manufactured housing, in part because HUD had failed to enforce “enhanced preemption” that became law in 2000. Such testimony to Congress by veterans of manufactured housing on behalf of MHI, which is supposed to be delivered truthfully, should be re-examined in the light of the facts that have emerged since then.
But unmentioned by Clayton, Cavco or MHI is that they have failed to sue to get enhanced preemption or more lending – both of which have long been federal law – to be properly enforced. By contrast, the relatively small when compared to manufactured housing sales tiny house movement arranged to sue the town of Calhoun, GA when they felt their rights were being violated. How long would it take for MHI to get small towns to follow the law if every time a law failed to enforce enhanced preemption if MHI sued? How long would it take HUD or FHFA to enforce favorable laws if MHI’s deeper pockets sued to get a Writ of Mandamus or other positive legal declaration?
So, out of MHI’s own mouthpieces the seemingly paradoxical pattern emerges. MHI says things that seem kosher. But when carefully examined, what has been occurring is anything but kosher. Either MHI leadership lost their collective minds – and lost sight of seemingly impressive efforts such as “Upwardly Mobile” – or they are play acting while they consolidate.
When the dust settles on manufactured housing production for 2021, it will likely be over 100,000 new HUD Code home shipments for the first time since 2006. That’s a fact. But in 2000, when the AMHA and Champion Upwardly Mobile Campaign occurred, even with chattel lending for manufactured housing collapsing, some 250,000 new HUD Code manufactured homes were sold. This year the total production new home production won’t be half of that national tally.
A fresh load of BS is what it is – just a pile of steamy, smelly and disgusting stuff. Facts, evidence, Occam’s Razor, history, trends, and commonsense matter.
G) Our Daily Business News on MHProNews manufactured housing equities report graphical snapshots and left-right headline recaps follow the linked report.
Next up is our business daily recap of yesterday evening’s market report, related left-right headlines, and manufactured housing connected equities.
The Business Daily Manufactured Home Industry Connected Stock Market Updates. Plus, Market Moving Left (CNN) – Right (Newsmax) Headlines Snapshot. While the layout of this daily business report has been evolving over time, several elements of the basic concepts used previously are still the same. For instance. The headlines that follow below can be reviewed at a glance to save time while providing insights across the left-right media divide. Additionally, those headlines often provide clues as to possible ‘market-moving’ news items.
Market Indicator Closing Summaries – Yahoo Finance Closing Tickers on MHProNews…
Headlines from left-of-center CNN Business – from the evening of 12.22.2021
- Soaring home prices
- The share of first-time buyers hit historic lows
- Omicron isn’t hurting travel stocks. Here’s why
- What glum consumer sentiment could mean for the US economy next year
- ‘Backdoor’ Roth restrictions have been put on hold — for now
- A political fight over 5G could upend air travel: What you should know
- Employers are starting to mandate booster shots
- Buy now, pay later is a huge hit with shoppers. Just how dangerous is it?
- Amazon’s late delivery can be terrifying for some of its drivers
- CVS and Walgreens to limit the number of at-home Covid tests
- China’s economic growth will slow sharply in 2022
- Major tech companies pull out of attending CES
- Taco Bell is adding a surprising new menu item
- AirTags
- The tech we couldn’t live without in 2021
- A shopper reaches for produce at a grocery store on a street in New York, New York on December 10, 2021.
- This is your brain on inflation
- RETAIL
- A woman walks by a Dollar General store on December 11, 2018 in the Brooklyn borough of New York City.
- Labor Department: Dollar General is putting workers’ safety at risk
- Rite Aid is closing more than 60 stores
- ‘Diet’ soda is disappearing from store shelves
- Costco is offering a new perk to club members
- Nike will stop selling sneakers at one of America’s largest shoe chains
- IN THE AIR
- IN FLIGHT: Picture taken in 2004 in Germany's air space shows the EADS Airbus' A380F freighter. A380F is able to carry a 150 tonnes over 10.400 km on its three decks. The French-German consortium EADS (the European aeronautic, space and defence equipment group) who is the second-biggest aerospace group, after US arch-rival Boeing, makes military equipment, military helicopter Eurocopter, as well as Airbus airliners. EADS is making a huge commitment to development of the superjumbo, double-decker A380 airliner, capable of carrying more than 500 passengers.
- Boeing, Airbus want Biden admin to delay rollout of 5G cell service
- Delta CEO: Masks are still important on planes
- Southwest CEO tests positive for Covid-19
- Qantas picks Airbus for its domestic fleet
- Europe’s largest travel company says Omicron is hurting winter bookings
Headlines from right-of-center Newsmax – evening of 12.22.2021
- FDA Authorizes Pfizer Pill for Home COVID Treatment
- Pfizer Inc said on Wednesday the U.S. Food and Drug Administration authorized its antiviral COVID-19 pill, making it the first at-home treatment for the coronavirus that is expected to become an important tool in the fight against the fast spreading omicron variant. Data from Pfizer’s clinical trial showed its antiviral regimen was 90% effective in preventing hospitalizations and deaths in patients at high risk of severe illness. [Full Story]
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Manufactured Housing Industry Investments Connected Equities Closing Tickers
Some of these firms invest in manufactured housing, or are otherwise connected, but may do other forms of investing or business activities too.
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- NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry lender
- NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).
- NOTE: Deer Valley was largely taken private, say company insiders in a message to MHProNews on 12.15.2020, but there are still some outstanding shares of the stock from the days when it was a publicly traded firm. Thus, there is still periodic activity on DVLY.
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- As 2021 draws to a close…Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.
· LCI Industries, Patrick, UFPI, and LP each are suppliers to the manufactured housing industry, among others.
· AMG, CG, and TAVFX have investments in manufactured housing related businesses. For insights from third-parties and clients about our publisher, click here.
Enjoy these ‘blast from the past’ comments.MHProNews. MHProNews – previously a.k.a. MHMSM.com – has celebrated our 11th year of publishing, and is starting our 12th year of serving the industry as the runaway most-read trade media.Sample Kudos over the years…
It is now 11+ years and counting…
Learn more about our evolutionary journey as the industry’s leading trade media, at the report linked below.
· For expert manufactured housing business development or other professional services, click here.
· To sign up in seconds for our industry leading emailed headline news updates, click here.
Disclosure. MHProNews holds no positions in the stocks in this report.That’s a wrap on this installment of “News Through the Lens of Manufactured Homes and Factory-Built Housing” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, stock, investing, data, metrics, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)
By L.A. “Tony” Kovach – for MHProNews.
Tony earned a journalism scholarship along with numerous awards in history. There have been several awards and honors and also recognition in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.
- As 2021 draws to a close…Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.