Get right to it, says a new report. But there is a catch, as you’ll see at the end of this news brief.
“The length of time of an episode or a viewing period is really important and has got to be short, otherwise you just won’t keep the attention of millennials,” comScore CEO Gian Fulgoni told CNBC’s “Squawk Alley.”
If the data is accurate, that would mean that advertisers will have to make their case in much less time than the traditional 30 or 60 second ad that marketers are used to making.
The study also says that 4 out of 5 millennials are using Snapchat.
Fulgoni notes that Facebook is copying some of Snapchat’s more popular features.
What the Study Doesn’t Say
What the study doesn’t say is that this large and growing target audience for home buyers won’t view a longer video, news report, or movie.
It’s ads that have to be hyper focused.
This growing, younger generation is still very capable of reading and tuning into video or other information and entertainment that is much longer. Who says? Manufactured home retailing and community professional, Tom Fath.
Thus, the need for real-life ‘story telling’ in video, or in stories. MHLivingNews.com and has been tuned into the value of that for some years. ##
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