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Michigan Association’s Video Campaign, What They’ve Said About Manufactured Home Living

By / April 22, 2019 / Affordable Housing, Analysis and Commentary, Association, Manufactured and Modular Housing News, Manufactured Home Communities, Manufactured Housing Industry, News, Sales, Trends

  “Cannot believe they used our promotional material from the nineties to mock our industry! Not cool!!” said William G. ‘Bill’ Sheffer, CAE, Executive Director, Michigan Manufactured Housing Association (MMHA).   Sheffer and the MMHA are not the only Manufactured Housing Institute (MHI) members and affilates who have ranted about HBO’s …

Michigan Association’s Video Campaign, What They’ve Said About Manufactured Home Living Read More

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Builder Confidence Drops, Post Midterms, Affordability Concerns Rise

By / July 2, 2019 / Analysis and Commentary, Association, Manufactured and Modular Housing News, Manufactured Housing Industry, Sales, Trends

  “Growing affordability concerns resulted in builder confidence in the market for newly-built single-family homes falling eight points to a level of 60 in November on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI),” writes Robert Dietz  In a release to the Daily Business News on MHProNews. …

Builder Confidence Drops, Post Midterms, Affordability Concerns Rise Read More

Fall Manufactured Housing Show Features Free Education, Fun, Special Financing, & More

By / September 18, 2018 / Business, Manufactured and Modular Housing News, Manufactured Housing Industry, Marketing Sales Management, Sales, Small Business

A big manufactured housing show is set for October 15-17, 2018 in Fort Worth, TX.    It makes several simple, yet profit-generating, promises.  Free Education, A variety of off-hours fun and entertainment, Special Financing that helps you stock and sell more homes, Marketing and Sales Tips from Pros, To learn …

Fall Manufactured Housing Show Features Free Education, Fun, Special Financing, & More Read More

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Code of Conduct – Good or Bad News, and Home Selling – Monday Morning Manufactured Housing Sales, Marketing Meeting

By / May 28, 2018 / Analysis and Commentary, Association, Favorable media coverage, Manufactured and Modular Housing News, Manufactured Housing Industry, Marketing Sales Management, media ignorance, Sales, Trends

To do a good job of marketing and selling, one must first have a sense of the broader, and local market elements. We’ll share some examples today that are essential for a marketing or sales professional in manufactured housing to understand in order to be effective with qualified prospects. We note …

Code of Conduct – Good or Bad News, and Home Selling – Monday Morning Manufactured Housing Sales, Marketing Meeting Read More

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Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

By / May 14, 2018 / Analysis and Commentary, Business, Manufactured Housing Industry, Marketing Sales Management, People, Sales

Sales professionals and leasing agents in manufactured housing get faced with a daily choice.   It could be phrased like this. Is it better to be a ‘Kiss Up,’ or ‘Candid? ‘ To be sure, someone can be both honest and polite. But to allow someone to believe something that …

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting Read More

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‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting

By / April 9, 2018 / Analysis and Commentary, Association, Manufactured Homes, Manufactured Housing Industry, Marketing Sales Management, People, research, Sales, Trends

You may know the axiom, “If you keep doing the same things, the same way, expect the same results.”   What does that mean for anyone selling in the manufactured home (MH) industry today?  Several things. The independents in the MH industry, sources say, lacks enough strategists. For example, not …

‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting Read More

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Atmosphere, and Super-Charging Results – Monday Morning Sales Meeting

By / January 8, 2018 / Analysis and Commentary, Business, Development, Management, Manufactured and Modular Housing News, Manufactured Home Communities, Manufactured Homes, Manufactured Housing Industry, Marketing, Marketing Sales Management, Sales

Have you ever walked into an office or store and ‘felt’ the atmosphere? For example, it might feel: ·        upbeat, or ·        …oppressive. Shoppers and visitors to your location can often detect or ‘pick up’ on the atmosphere of your business. If you are a retailer, does your office ‘feel’ …

Atmosphere, and Super-Charging Results – Monday Morning Sales Meeting Read More

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Latest Manufactured Home Shipment Data, for October 2017 Released

By / December 5, 2017 / Affordable Housing, Analysis and Commentary, Association, Manufactured and Modular Housing News, Manufactured Housing Industry, research, Sales, Trends

Washington, D.C. – In a release to the Daily Business News, the Manufactured Housing Association for Regulatory Reform (MHARR) reports that “according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), year-over-year manufactured housing industry production grew once again during October 2017.” “Just-released …

Latest Manufactured Home Shipment Data, for October 2017 Released Read More

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