The holiday season hasn’t caused the Manufactured Housing Institute of South Carolina still-new communications person to slow down. Janae Frazier has stepped up to the plate with two new pro-industry videos produced on the MHISC’s YouTube channel in December, 2018.
The two videos are entirely different styles, as a look at each under-a-minute videos will reveal.
Based upon the views on this video, it appears that the Daily Business News on MHProNews is the first one to view each, as both showed zero views at the time we first looked. A state-association specific article will not normally attract the same number of readers as one about one of the industry’s nation associations, or some other hot topic, so this article won’t likely make a big impact on the views, but time will tell.
Any promotion of the manufactured housing industry is better than no promotion, so the videos are arguably an effort with a good intention.
Janae Frazier’s efforts dwarf that of their larger and better funded Arlington, VA based counterparts.
Frazier deserves credit for that effort.
But the industry realistically must look beyond efforts and posturing from Arlington, VA toward actual measurable results. It isn’t even so much about how many views, as how many actual buyers.
When several states are still slipping in new HUD Code manufactured home shipments, during an affordable housing crisis, these are warning signals that can’t be ignored.
MHI and its members ought to answer this simple 3 part proposition. Logic says that:
- MHI either know what to do to get more manufactured home sales, but thus far, have not done it.
- MHI doesn’t know what to do to get more new HUD Code manufactured home sales, and doesn’t want to admit it.
- Some combination of the two bullets above, such as MHI knows that it should debunk every piece of misinformation that arises, via an educational effort, but for whatever reason, isn’t doing it.
There is ample evidence to support the concerns that they are doing what Berkshire Hathaway owned brands, such as Clayton Homes and 21st Mortgage want. Certainly MHI videos routinely feature Clayton Homes. When Kevin Clayton said 7 years ago that the industry was ready to start promoting the industry, what has happened since then, and why?
This is the time of year that people are planning for the next year. What do you want to see occur that will make 2019 significantly better than 2018?
ICYMI, or need a refresher on the latest national data, click the image/text box below to see that report.
“Pants on Fire” – Latest New Manufactured Housing Shipment Report
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Related Reports:
“Lots of Sizzle,” Clayton Sales Performance, Other MHI & Clayton Homes News Tips
“What Are We, Chopped Liver?” MHI Member December 2018 Reactions
