“Walmart continues executing well in a generally solid US consumer environment with the combination of offensive market-share gaining moves and defensive inventory and pricing execution,” Cowen & Co. analyst Oliver Chen wrote in a recent note to clients, per a report on Business Insider.

“More and more people are dropping out of middle class and dropping into working class; hence the appeal and the growth of dollar stores,” Stephens said. “If Walmart is going to succeed they need to attract higher-income consumers.”

That last point is precisely the strategy that Sunshine Homes, New Durham Estates, and Barry Noffsinger at MH Industry lender Credit Human – among others – have advocated for the industry’s marketing and sales professionals.

Walmart is now going for upscale brands, as the first CNBC video reflects.

 

“Now the middle class is shrinking, and big-box retailers and department stores that once appealed to the middle class are being forced to change their strategies or go bankrupt,” Business Insider stated.

 

 

While editorially MHProNews believes – as does the National Federation of Independent Business – that the Trump Administration plans to cut regulations, reduce taxes, grow jobs and the economy can succeed, what have the past several years revealed?

 

 

Many independents are searching for a strategy that can work against the growing number of corporately owned manufactured housing retail outlets and huge community operations.  Those independents that have learned how a disciplined, systematic method to reach out and attract the more affluent home buyer have discovered a proven pay-off.

 

https://www.manufacturedhomelivingnews.com/rising-renters-nation-pew-research-overlooked-affordable-home-ownership-solution-plus-infotainment-videos/

In an upcoming segment planned for next week – perhaps as soon as Monday morning – in our State of the Manufactured Housing Industry in November 2017 series, the Daily Business News will look at how those more upscale buyers are attracted.

Manufactured Housing Monday Morning Sales Meeting: Finance & Industry Facts, Figures, Sales Tip$ Improving Best Practice$

Noffsinger’s take on that same topic are linked in the report above.

A snapshot of the industry’s potential is can be found from the linked report, below.

Inside MH – Not Every Democrat, Not Every Republican – Politically Incorrect, Factually Accurate

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By L. A. “Tony” Kovach, managing member of LifeStyle Factory Homes, LLC – parent company to MHLivingNews and MHProNews.