Being ready and fully prepared is one of the critical things you can do to get the “jump” on your competition! Luckily, there’s one unique and easy-to-participate forum where you can gather all your opportunities and combine them with timely insights to create the ultimately successful business strategies for your company.
The Louisville Manufactured Housing Show is now recognized as the industry’s PREMIER INDOOR MANUFACTURED HOUSING SHOW in the world! In existence for over 50 years, this annual show brings out an array of new home designs, the latest in technology, the best in suppliers’ offerings and a look at all the newest amenities and system-built options the industry offers. There is no other industry forum where you can pull together such a wealth of information in one place to build your blueprint for success. The 2017 Show will be held January 18-19-20.
Being held again at the Kentucky Exposition Center, 57 model homes will be on display, along with an expanded offering of industry seminars, and more than ample time to network with industry contacts and friends.
Last year’s successful show attracted 1571 builder/developers, retailers, community owners/operators, and installers representing 598 different companies. Overall reviews gave us feedback that our exhibitors were extremely pleased with the attendance and traffic flow at the 2016 Show. Sales were made, business was brisk, and the degree of enthusiasm expressed by exhibitors and attendees was most rewarding.
For the upcoming 2017 Show, service companies and suppliers will number in the hundreds. Supplier exhibitors, crucial to our industry, provide vital services and products to the manufactured housing industry. Each year, this group of exhibitors showcases the newest technology, products and services being utilized by our industry,
As an added benefit, the 2017 Show will feature a much wider range of educational seminars tailored to provide real learning opportunities that directly improve business strategies and marketing outreach efforts. The educational seminars for the 2017 Show will be expanded from just two days to all three days of the Show, along with moving the seminars so they are held from 8 a.m. to 10 a.m. each day. This expansion and revised schedule will result in 6 seminars/workshops during the Show and give attendees more time to visit and see the homes and exhibits, while also providing more meaningful and relevant strategic information to attendees.
The seminars/workshops will also focus on bringing in “more outside-the-industry” experts who can provide really important, strategic information on key initiatives that attendees need to adopt to be more successful in their day-to-day business activities. The seminars will progress from the basics of marketing and advertising on the first day of the Show, to sales and financing strategies on the second day, to the third day’s look at what national issues and trends the industry needs to anticipate and incorporate into its marketplace strategies. The intent of this educational seminar approach is to expand and accelerate industry learning, growth and successes.
The Crowne Plaza Hotel will again serve at the Show headquarters hotel. The Crowne Plaza is located directly across the street from the Kentucky Exposition Center, and is a mere three minutes from the Louisville Airport, There is ample, safe parking at the Kentucky Exposition Center and there could not be a more convenient show site.
Timing is critically important as January is a prime time for The Louisville Show, as builder/developers, retailers, community owners/operators and installers want to place orders and have inventory delivered in time for the early selling season. This schedule allows everyone the time to investigate and compare competing manufacturers and supplier exhibitors.
The Louisville Show will once again use QMS of Alpharetta, GA to facilitate our online registration system. Their web link service provides fast and efficient registration both before and during the Show.
“What all of this means is that the manufactured housing industry must work together to make the Louisville Show a success, including a promotional campaign where all bases are covered, and every prospect contacted. This professional marketing campaign begins months ahead of the Show, and we use all the tactics at our disposal. The five state associations of the Midwest Manufactured Housing Federation will also assist is promoting the Show to their state members. As with last year, we hope you will work with us in promoting this annual event. We saturate the market and our message is always a variation on the same theme…The Louisville Show provides the means to increased profits, greater productivity, and a stronger competitive posture.”
By coming to Louisville, participants can assemble the components of a plan that will overwhelm the competition in the Midwest and help them be the leaders in the region’s manufactured housing industry.
“When you exhibit at Louisville, you will give buyers the luxury of an actual walk-through of your home, service or product in a unique, hands-on environment,” Hill noted. “You will be able to relate to your customer base, understanding their wants and needs, as well as answering on-the-spot questions or concerns. This is a great opportunity for your business to get a grasp on where the future of the industry is headed.”
“It’s critically important to sign up now, because space will be at a premium in a matter of weeks…if not days. The Louisville Show is your best bet in 2017…if you’re ready for the challenge of winning new customers!, Hill noted.
“We need your quick response so we can begin moving forward. Between now and Show time, I will personally do everything possible to make the 2017 Show work to your benefit. If you have any questions about the Show, don’t hesitate to call.”
Show Hours:
Wednesday, January 18th
Exhibits Open
9:00 a.m. – 5:30 p.m.
Thursday, January 19th
Exhibits Open
9:00 a.m. – 5:30 p.m.
Friday, January 20th
Exhibits Open
9:00 a.m. – 12:00 noon
For more information on the 2017 Louisville Manufactured Housing Show, contact:
Dennis J. Hill
Show Coordinator
770-587-3350
