Weekly TimBit-Take the Relevance quiz now – see if you need to make some
Take the Relevance Quiz Now
Ten's of thousands of organizations fail every year and the common reason for each of them failing is simply – they are no longer RELEVANT. Their policies, products or services or their marketing strategies have lost their significance or importance and they have not kept up with consumer trends, needs or buying patterns or habits. Failure or sustained success does not depend on your history, experience, products/services, size or market or market share but your ability to stay ahead of the curve – to stay RELEVANT no matter – the economy, market conditions or competition.
Don't become a casualty! To ensure your business or career continues to be of value and prospers now and in the future requires one basic approach – you must stayRELEVANTor you will fail. I suggest you have some of your employees answer these questions as well to ensure your interpretation of the results is not prejudiced.
Take the Relevance Quiz – NOW
1) Your personal/business income has remained constant for the past 3-5 years. Yes No
2) Your personal/business income has steadily increased during the past 3-5 years. Yes No
3) You are losing an increased amount of business to competitors. Yes No
4) Your customer loyalty is consistently improving. Yes No
5) Your new customer acquisition is constantly improving. Yes No
6) Your new product/service initiatives are not resonating with the market/customers. Yes No
7) Sales of your basic products or services are declining. Yes No
8) The sales cycle of your products or services is taking longer. Yes No
9) You are finding that you need to reduce prices or fees to maintain business. Yes No
10) The number of competitors in your business is increasing. Yes No
11) More of your business today is internet driven. Yes No
12) Business from social media is insignificant. Yes No
13) Your ego is a major factor when it comes to developing creative approaches. Yes No
14) You are stuck with 'sacred cows' in your inventory. Yes No
15) Your sales conversion rate is declining. Yes No
16) Your marketing budget has significantly increased to keep up with market trends. Yes No
17) Your promotion efforts are yielding consistent positive exposure and results. Yes No
18) You or your staff are working harder and longer hours with less effective results. Yes No
19) Your phone ringing off the hook with new business or customers. Yes No
20) You are using an outside resource to help guide your activities and progress. Yes No
21) You know where you need to improve or change to achieve better results. Yes No
22) You consider yourself open minded and receptive to change. Yes No
23) You have attended a seminar, read a book or taken a course during the past 12 months on
improving creativity or imagination development techniques. Yes No
24) You or your staff spend routine time each month brainstorming creative new ideas. Yes No
25) You are always open and receptive to new or creative ideas from your employees. Yes No
If more than 5 of your answers to the following items are Yes – you are losing RELEVANCE.
3, 6, 7, 8, 9, 10, 11, 13, 14, 15, 16, 18
If more than 5 of your answers to the following items are N0 – you are losing RELEVANCE.
1, 2, 4, 5, 12, 17, 19, 20, 21, 22, 23, 24, 25
If you have a total of 10 of more combined wrong answers in the above two areas I urge you to take this issue ofcontinued RELEVANCEvery seriously.
O.K. so, how did you do? Ready for tomorrow or stuck in yesterday?
Make it a great week, In His Service, Tim