Words of wisdom for this week
“When there is no vision people perish.”
~ Emerson
During difficult economic times many organization’s primary focus is on “cutting costs or employees to stay the course”. Unfortunately this approach will NEVER ensure a healthy and prosperous organization for the long term. There are only two primary ways to guarantee stable, consistent and profitable growth – effective expense management and profitably increasing sales revenue. When you focus only on the expense side of the business, this will not help you successfully emerge from challenging times if your sales revenues remain constant or lacking. The ONLY way to remain healthy as an organization for the long term is to have sales strategies in place that consistently and profitably grow the business.
We are sure that you have learned – that the cost of lost sales is always much higher than the price of training and developing sales team members as well as sales support staff in the vital skills and attitudes necessary to maintain your competitive advantage. Without contemporary approaches, tactics and proper mindsets it will be impossible for your sales group to differentiate your organization from all of the other players who are after your client’s and prospect’s available resources.
We have the answer – develop and arm your employees with the skills, creativity, motivation and techniques necessary to help them effectively and consistently increase sales with adequate margins.
Fail to invest in a process of creative skill improvement and sooner or later you will find your organization in a reactive, defensive and survival posture. Unfortunately, traditional sales training approaches today fall far short of an organization’s need to continue to win more business. To compete and achieve new business and maintain current clients or customers requires innovation, creativity, inspiration and the right emotional mindsets and attitudes.
We have a practical, fairly priced training process that will ensure that your sales revenues are no longer at the whim of the economy, changing technologies, buyer idiosyncrasies or the ebb and flow of business markets in general. Here are just a few of the topics that we can share with your sales team members and sales support staff that will equip them with what they need to out-perform your competition and win a higher percentage of new and profitable business regardless of your industry, history or current market share.
- Winning more business without using price as your primary strategy.
- Effective techniques to out-perform your competition.
- Revolutionary sales strategies that have proven to consistently increase business and margins.
- Methods to help your sales team re-invent, re-charge and re-vitalize themselves.
- Avoiding the 10 biggest mistakes salespeople make during a challenging economy.
- Creative selling techniques that distinguish you and your organization.
- Competitor proofing existing client and customer relationships.
If you would like to discuss this program to re-charge and re-ignite your organization to weather these current challenging economic times, give me a call.